LiveHive Announces New Content Tracking Features

LiveHive, a cloud-based sales engagement platform provider, announced new features that are positioned to give users the ability to track and measure how long a prospect has viewed — as well as what page — any Microsoft or PDF document sent through its platform.

The features are designed to give sales reps the information they need to enhance their customer engagement initiatives. Sales reps also can collect engagement analytics after a document has been downloaded, which is intended to provide users with real-time data on how potential buyers are interacting with their content. Another new feature also can alert users with information on individuals who had the document forwarded to them.

“LiveHive’s platform provides unmatched visibility into what’s driving customer engagement,” said Ramon Nuñez, CEO for LiveHive. “Sales professionals can quickly spot and focus their energies on the hottest leads — closing deals faster by working smarter, not harder.”