Channel Marketer Report

Resource Center

Breaking The Distraction Barrier: Effective Engagement Strategies To Win Partner Affection

As both consumer and business brands continue to raise the bar on the quality of digital experiences, partner executives and their staff are going to require that the vendors they represent be equally engaging.

It’s not just a matter of creating a pleasing digital environment. To ensure that their partners prioritize their business relationship with them, vendors must offer rewarding personalized experiences that minimize partner program friction and incentivize “let’s do more together” behavior.

In this white paper, you’ll discover effective engagement strategies to win partner affection. You’ll learn:

  • Three simple steps to help promote partner engagement in through-channel marketing activities;
  • How to get personal with your partners; and
  • Seven best personalization practices to boost partner attention.