Channel Marketer Report

Channel News

The Channel Marketplace Announces Engage 2020, A Free Virtual Conference, December 9-10

The Channel Marketplace will host its first virtual education and networking event, Engage 2020, December 9-10. The event, which is free for all attendees, will offer insights on how organizations can build a successful channel ecosystem, increase partner engagement, and drive higher revenue through the channel.

Engage 2020 will offer educational sessions showcasing real world success stories. More than 25 channel marketing, sales, and management experts will present and share actionable items along with ideas for planning an impactful 2021. Presentations and speakers include representatives from Atlassian, Dell, f5, Lenovo, NetApp, Polaris, Tanium, Xerox, Zoom, and the 10 member companies of the Channel Marketplace.

Registration includes access to all live interactive sessions, group breakouts and unlimited access to the recorded sessions after the event.

Formed earlier this year, the Channel Marketplace is an online and human-driven resource that enables technology vendors to access solutions and expertise that address their indirect go-to-market opportunities and challenges. It was formed by a group of 10 channel technology and services companies.

During Engage 2020, the organization will launch its new Channel Marketplace Community portal including online self-assessments designed to allow channel professionals to compare their practices against peers. The community portal will bring a range of tools and resources that will help innovative leaders plan and execute their channel marketplace strategies, said James Hodgkinson, CEO at Webinfinity, a co-founding member of the marketplace. “By bringing together specialist solutions and experts in key categories such as partner marketing, incentives automation and deal registration, our community members will benefit from decades of collective experience from the industries best of breed channel solution providers”