Channel Marketer Report

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How To Formalize Your Channel Program

Tapping into the full value of your channel requires a more formal commitment of resources—people, processes and technology—throughout all phases of the partner lifecycle.  

This guide is perfect for the channel leader who already knows the value of their indirect sales channel and is ready to take their program to the next level. Learn best practices and expert recommendations on how to start improving in these eight areas: 

  1. Plan and assess your channel program; 
  2. Design and build a strong foundation; 
  3. Target and recruit the right partners; 
  4. Onboard and activate to jumpstart sales; 
  5. Train and enable partners to sell your solutions; 
  6. Engage and motivate partners to boost sales performance; 
  7. Retain and reward partners to improve profitability; and 
  8. Measure and evaluate results.