Crossbeam, a provider of a collaborative data platform that enables vendors and their partners to determine overlapping accounts, has acquired Partnered, the account-based networking tool maker. Bob Moore, Crossbeam’s Co-Founder and CEO, announced the acquisition in a blog post from the company’s two-day conference in Philadelphia, Supernode.
The purchase of Partnered “is a natural step in the evolution of Crossbeam,” wrote Moore. “Since our founding in 2018, we’ve envisioned the benefits of a Partner Cloud that allows data from our network to be consumed by other platforms. This focus on extensibility has allowed us to amplify the impact of our network through our own ecosystem. It then allows us to buy, build, and partner to ensure that we never miss an opportunity to serve those who can benefit from Crossbeam the most.”
Founded by Adam Michalski and Tim Sherwood, Partnered is a network where B2B sales teams share customer introductions. In his blog Moore called it “a value creation engine that allows sales teams to enable partner-powered co-selling at scale.”
The acquisition of Partnered, which has been building on top of Partner Cloud for the last several months, wrote Moore, “is proof of this strategy in action. It will seamlessly expand our value into the workflows of sales teams, amplifying the impact of Crossbeam and those who use it.”