Channel News
Channel Data Snapshot — MDF Participation Remains Soft
Channel leaders continue to struggle to drive participation in their MDF programs. In a poll taken during a webinar hosted by Channel Mechanics, a channel program automation platform provider, about half of the respondents said that only 50% of their partners engage in the MDF programs they offer.
Other responses, as reported in a companion eBook, revealed that many channel leaders aren’t applying significant scrutiny to their MDF initiatives. Only about 40% of the vendors said they can measure and report on the ROI from their MDF programs.
The majority of vendors with MDF programs are aligning them with company goals. Still a significant number of the respondents said they weren’t sure.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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