Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has received $70 million in funding. The investment will help accelerate Zift’s go-to-market strategy, continue expansion into international markets, and further support the company’s growth.
Founded in 2006, Zift Solutions’ ZiftONE software delivers a comprehensive, modern platform that aligns channel marketing, channel sales, and channel operations.
The investment round was led by Investcorp Technology Partners (“ITP”), a global technology investor. Existing institutional investors Arrowroot, Oxx, SSM, and AshGrove Capital participated in the transaction. Investcorp has become the majority shareholder in Zift. The investment in Zift represents the second investment from ITP’s global fund, Investcorp Technology Partners V.
“Our investment in Zift aligns with ITP’s mission to support high-growth companies with proven products and end markets,” said Gilbert Kamieniecky, Head of ITP. “Zift’s solutions help to solve an increasingly complex issue for marketing and sales-driven businesses, making relationship management simpler for companies across industries.”
“Investcorp Technology Partners is pleased to be investing in Zift,” stated Julian Bennet, Managing Director, ITP. “Gordon Rapkin and the Zift Solutions team have shown a tried and tested method for partner relationship management, revolutionizing the way companies can manage their marketing data. We look forward to working with Zift on their further growth, both in the United States and in markets worldwide.”