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About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

Kaspersky Lab Execs Share Why Content Is Key For Channel Success

In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies. During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program […]

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Badgeville Unveils Gamification Tool For Adobe Marketing Cloud

Badgeville, a provider of gamification and behavior management platforms, has launched Badgeville for Adobe Cloud, a solution which enables digital marketers and analytics professional to gain insights from customer behavior data and enhance customer engagement across their entire portfolio of digital properties, according to a Badgeville press release. Badgeville for Adobe Marketing Cloud is a […]

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Salesforce CEO Asks: Are You A Customer Company?

The fact that today’s consumers — both B2B and B2C — are more educated and empowered than ever before is not a new concept. In fact, the growing adoption and influence of technology has been a key part of marketing and sales conversations for years. However, with geolocation technology, mobile devices and social networks becoming […]

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Only 7% Of Marketers Find Local Efforts Successful

Marketers are honing in on Social, Mobile, Local — or SoMoLo — as a must-have strategy to better connect with consumers. By tapping social media, mobility and localized marketing tactics, organizations such as dealerships, branch offices and service outlets can identify the unique needs of specific audiences and in turn, deliver more relevant messages and […]

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HP Helps Partners Accelerate Cloud Sales Opportunities

HP recently announced two new programs designed to help partners expand sales opportunities via the cloud. With the new initiatives, partners can leverage HP Cloud Services, the company’s public cloud. Currently available via a private beta, the new additions to the Cloud Builder Program will “enable global system integrators (GSIs) and value-added resellers (VARs) to […]

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Special Report: Retail Vertical Watch

Vendors, distributors, and software and service providers are itching to cash in on trends uncovered at the 2013 NRF BIG Show that are expected to influence the market throughout the year. Rightfully so: due to the economic recovery, retailers are more eager to research and buy solutions to help them keep pace with technological advancements […]

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10 Tips To Optimize Webinar Attendance And Engagement

Many organizations leverage webinars to better connect and engage with partners, prospects and current customers. Findings from the MarketingProfs/Content Marketing Institute study, titled: 2013 B2B Content Marketing Benchmarks, Budgets and Trends, indicated that 59% of organizations currently tap webinars and webcasts as part of their content strategy. “By its very nature, a training initiative, whether […]

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Dell Channel Exec Shares Marketing And Enablement Strategies, Key Focus Areas For 2013

At the 2012 Dell World conference, CEO Michael Dell honed in on growth opportunities and goals for the company in the coming year. As we settle into 2013, Dell is striving to establish itself as a key provider for all things related to Cloud, security, networking and data centers/servers. And Dell is turning to its […]

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Kaspersky Lab Amps Up Partner Offerings For Improved Sales And Marketing Results In 2013

Last week, Kaspersky Lab, a developer of secure content and threat management solutions, unveiled a variety of new partner offerings, including new incentives, programs and content offerings, during the company’s Partner Summit, which took place February 7-10, 2013, in Cancun, Mexico.

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MyITAssessment Helps Connect End-Users To Channel Solutions

The Problem: Executives managing an enterprise IT organization sometimes struggle to find the right solutions for their unique environments. They need detailed intelligence regarding how their network works. But sometimes monitoring is not enough — they need actionable data to help connect them to optimal solutions. Similarly, VARs need to do a better job at […]

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