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About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

Revel Systems Partners With Index To Personalize MPOS

Mobile POS solution provider Revel Systems has partnered with Index, a retail software company that brings personalization to the in-store environment. The two companies will converge to provide retailers with a POS solution that takes in-store customer experiences to a highly relevant, compelling level, using personalized recommendations to improve service interactions.               […]

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Execs Share How HP Is Putting The Channel First

HP is in the midst of a five-year transition process for its business — especially within the channel. Over the past year, the company has focused on three core pillars to increase partner engagement and success: Simplicity, profitability and predictability.  Now venturing into its third year of its five-year plan, HP has transformed its PartnerOne […]

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Kaspersky Lab North America Unveils New Service Program At #KLPC2014

Kaspersky Lab North America has launched a new service program designed to help partners increase and improve communication touch points with customers.  The Certified Service Provider (CSP) Program and Premium Support offerings will enable partners to drive revenue while ensuring optimal solutions are delivered to customers by Kaspersky Lab. Partners participating in the program will be able […]

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ASG Software Solutions Launches Global Partner Program

ASG Software Solutions has launched a new Global Partner Program as part of a new corporate go-to-market strategy. In addition to the program, ASG is altering its sales model, marketing approach, tools and systems in order to expand partnerships.   The launch comes alongside the appointment of Michael Mayer as VP of System Integrators and […]

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Loyalty Builders Launches Full Circle Partner Program

Loyalty Builders, a real-time marketing and analytics company, has created a new partner program, called Full Circle, to help bring individualized marketing to marketers worldwide.  Through the program, clients will be able to use Loyalty Builders’ individualized marketing platform, Longbow 2.0, in conjunction with partner services and solutions to create real-time personalized campaigns. Full Circle partners […]

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GSI Signs On As Oracle Platinum Partner

GSI, Inc., a full-service technology, application and development company, has become a platinum partner in Oracle’s PartnerNetwork (OPN) program. The appointment comes as a result of GSI’s extensive JD Edwards capabilities and overall commitment following its acquisition of Andrews Consulting Group. GSI and Andrews Consulting were previously Oracle gold-level partners.  GSI offers a variety of services, […]

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Star Micronics To Spotlight Mobile POS And Customer Engagement Technologies At NRF BIG Show

Star Micronics America, a global manufacturer of mobile POS and customer engagement technologies, will be exhibiting a series of new solutions at the 103rd annual National Retail Federation Convention. Star Micronics is among the 520 solution providers showcasing their innovative technologies on the EXPO floor. The event will be held Jan. 12-15, 2014, at the […]

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Arrow Electronics Named Dell OEM Channel Partner Of The Year

Arrow Electronics, an electronic components and enterprise computing solutions provider, has announced that its OEM Computing Solutions have helped the company win the Dell OEM Channel Partner of the Year award for the 2014 fiscal year. The accolade was achieved due to praise Arrow Electronics solutions received as part of the Dell PartnerDirect channel program. […]

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Channel Thought Leaders, Experts Share Predictions For 2014

In 2013, content marketing, social media and mobility all came into focus as priority investments for businesses and their channel networks.  Improved channel communication, collaboration and visibility were key goals for many businesses, while still optimizing end-user engagement and sales results.  Although the channel marketing universe saw extreme evolution in 2013, the next year will […]

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Symantec Sees 516% Increase In Deal Registration Size With Elastic Digital

Companies such as Symantec rely extensively on their partners to not only generate brand awareness, but also acquire a base of loyal and highly engaged customers. To build a strong customer base, however, partners must have the marketing savvy to drive engagement, conduct meaningful conversations and drive conversions. But according to internal research conducted by […]

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