Author Archives
3 Things Channel Marketers Can Learn From Startups
By Scott Yates, CEO and Co-Founder, BlogMutt.com Startups, by nature, can’t play by quite the same rules as large corporations or even traditional small businesses. They have a different set of circumstances, advantages and disadvantages, so they have to invent their own rules. While larger companies can’t operate exactly like a startup, all types and […]
Axis41 Develops Business-Level Partnership With Adobe
Axis41, a Salt Lake City-based digital marketing agency, has been promoted to an Adobe Business Partner level. Previously positioned as a Community Partner, Axis41 now works closer with Adobe to provide digital marketing solutions and integrated technologies to customers, according to company officials. The Adobe Partner Program is designed to help Adobe establish relationships with […]
Merchant Warehouse Focuses On Building, Nurturing Partner Relationships
Merchant Warehouse, a payment technology and merchant account services company, has hired Russell Harty as its SVP for key accounts and the partner channel. In his new position, Harty will focus on partner channel growth through acquiring new partners as well as enabling and empowering current partners, according to company officials. Currently, Merchant Warehouse is […]
Mercury Unveils MercuryActivate For Merchant POS Enrollment
Mercury Payment Systems has launched MercuryActivate, a new API for POS system developers to capture merchant enrollments online for Mercury payment processing. Using MercuryActivate, merchant can speed up enrollment processes, which helps developers quickly onboard new merchants for payment processing. “Our developer community told us this API would be a positive addition to our service,” […]
Wincor Nixdorf Expands Partner Program For Resellers Across North America
Wincor Nixdorf today announced an expansion to its partner programto include resellers in North America. The company is exhibiting its variety of retail solutions with U.S. partner Synnex during the RetailNOW conference, which is being held through August 7 at the Mandalay Bay Resort and Casino in Las Vegas. The Wincor Nixdorf partner program provides […]
Visage Becomes Mobile Cost Management Platform For Esselar
Esselar, a mobile IT and cloud-based security specialist, has selected Visage as its mobile expense management solution. As a result, Visage will be featured as part of the Esselar Conexus mobility management suite in UK and worldwide. “The addition of Visage brings the critical component of cost management to the Conexus platform,” said Richard Neale, CTO of […]
RetailNOW 2013 Uncovers New Business Opportunities For Vendors And Solution Providers
Thousands of retail technology vendors, solution providers, system integrators and retailers are expected to converge during the annual RetailNOW Conference to network and learn about emerging industry trends. The event, which is hosted by the Retail Solutions Providers Association (RSPA), will be held Aug. 4 -7, 2013 at the Mandalay Bay Resort and Casino in Las Vegas. Touted […]
ExactTarget Opens App Marketplace
ExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event registrations to QR code activation and Facebook ad retargeting. HubExchange kicked off with more than 50 apps, including offerings from ReadyTalk, Compendium and Get Smart Content.
Salesforce.com And Oracle Agree To Integrate Clouds
Salesforce.com and Oracle may be rivals when it comes to marketing automation, but they are now partners in the cloud. The two companies signed a nine-year partnership agreement encompassing all three tiers of cloud computing— applications, platform and infrastructure. Salesforce.com plans to standardize on the Oracle Linux operating system, Exadata engineered systems, the Oracle Database, […]
Salesforce Incorporates Data.com Into New Sales Performance Tool
Salesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from Data.com. The new application also includes coaching and feedback tools available in Work.com. B2B firms such as DocuSign, an electronic signature technology vendor, and Enterasys, a provider of network infrastructure and security solutions, are […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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