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Author Archives

ChannelChat: Nelson Gomez, HP


With more than three decades of experience selling through and with partners and resellers, HP is focusing on developing winning partner programs to optimize sales and engagement within the retail community. 
 “When you come to RetailNOW you really look at how you build partner programs and execution models for sell through and sell with […]

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ChannelChat: John Enderlin, CHERRY

During this episode of ChannelChat, Enderlin discusses CHERRY’s latest technology, the iTransigo mPOS sled, and the current state of mobile payment across industries. “We love meeting with our partners who come to RetailNOW,” said John Enderlin, Sales Manager of POS for CHERRY. “We find a lot of our VARs that attend RetailNOW know their customers […]

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ChannelChat: Bob Grabowski, Honeywell

During this episode of ChannelChat, Bob Grabowski, Honeywell’s Retail Vertical Marketing Manager, discusses the company’s reliance on partners and resellers to boost presence across retail and hospitality markets. “We rely on our ISVs, distributors, resellers and other partners to receive in-depth market intelligence, especially among small- to medium-sized retailers,” Grabowski said. “Our presence is felt […]

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D-Link To Expand Its Channel With SaaSMAX

D-Link, a provider of cloud and networking infrastructure, has joined the SaaSMAX network to offer its Fuzion and CloudCommand Managed Wireless Access Points solutions. The SaaSMAX platform was designed to connection solution providers with app vendors. As a result, D-Link will be able to increase awareness of its solutions to the site’s network of solution […]

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The Role of Social Newsletters In The Age Of Content Marketing

On-Demand – View Now » Speakers: Jeff Mesnik, Managing Partner, Socialize Your Stuff Marcia Nita Doron, Marketing Director, Altico Advisors   The boundaries differentiating B2C and B2B marketing strategies are starting to blur. In fact, the instant gratification that comes with online search, social media, email and other web-based tools have offered buyers instant access to a plethora of information […]

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Partner-Facing Channel Professionals Webinar Series

View Heather K. Margolis of Channel Maven Consulting as she guides partner-facing channel professionals, such as channel account managers and field marketing managers, through common marketing concerns. The series of webinars is designed to help channel professionals better market to and through your channel partners. Each 30 minute webinar (including time for questions) is designed […]

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Weighing The Benefits Of Marketing Automation

 Episode 6: Weighing The Benefits Of Marketing Automation Marketing automation is coming to the forefront to improve efficiencies among B2B organizations, as well as vendors and their partner networks. While there are multiple benefits to these platforms, including better sales and marketing alignment, companies must take certain steps to optimize adoption, and ensure they’re taking […]

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Tackling The New Buyer Paradigm

 Episode 6: Tackling The New Buyer Paradigm Today’s buyers are taking a more strategic approach to researching and considering potential solutions and technologies. As a result, it is imperative that vendors and their partners to understand these new buying strategies, and implement new marketing tools and tactics to stand out in a crowded marketplace. During this […]

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Kaspersky Lab Releases New Deal Registration Program

Channel conflict remains a top challenge for vendors today, with partner sales teams competing for new opportunities and loyal customers. To ensure more efficient deal control and decrease opportunities for partner-to-partner deal conflict, Kaspersky Lab, a provider and developer of secure content and threat management solutions, recently announced enhancements to its reseller deal registration program. […]

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Act-On Software Launches Online and Social Media Tracking Tool

The Problem: The continued proliferation of end-user data across digital and physical channels has led to a new level of complexity for channel marketers. Online marketing strategies, such as search engine marketing and optimization, social media, and digital content present opportunities for organizations to optimize lead and demand gen efforts. However, poor reporting and visibility […]

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