The Problem: As the channel continues to make the transition to the Cloud and Managed Services, end-users are struggling to determine the optimal solutions for their business needs. Similarly, ISVs are poised with the challenge to stand out in a crowded marketplace and build a strong channel from the ground up.
By Ed Thompson, Director of Demand Generation, The Pedowitz Group Editor’s Note: Due to a special arrangement with CRN, Channel Marketer Report is publishing a recent article from the site, written by Ed Thompson of the Pedowitz Group. Talk to any vendor/OEM that depends upon driving revenue from a partner ecosystem and they’ll likely mention […]
Episode 5: NCR Digital Strategist Sundeep Kapur Dishes On Social Media Channel marketers are beginning to realize the benefits of tapping social media to extend content life and develop long-lasting relationships with partners and prospects. However, key areas of a social strategy, such as messaging tactics and developing strong presence are still ruthless pain points. During […]
In an effort to innovate and exceed its competition, Xerox recently altered its business strategy to reflect the channel’s migration to Hardware-as-a-Service. Rather than focusing on remaining in the “copier business,” the company has moved to the “copying business” of providing turnkey, pay-per-copy programs. This will shift the reseller’s role from selling copiers to providing […]
Social networking sites are coming to the forefront as key channels for OEMs to communicate with partners and prospects. While sites including Facebook, Twitter and LinkedIn are helpful avenues for OEMs to market to partner networks, they also are vital for marketing throughVARs and ISVs to reach end-users effectively. Addressing this developing trend, IBM has […]
By Ed Thompson, Director of Demand Generation, The Pedowitz Group Editor’s Note: Due to a special arrangement with CRN, Channel Marketer Report is publishing a recent article from the site, written by Ed Thompson of the Pedowitz Group. Most B2B sales environments, both reseller and direct, are comprised of two sales organizations; one lands the […]
Wednesday, Jan 25, 2012 1:00 PM – 2:00 PM EST – Register Today Social media is changing how customers interact with enterprises and how they buy. Over 90% of C-level execs never or almost never respond to email blasts and cold-calls. But over 80% of them do engage when referred by a connection – whether through a […]
Once OEMs roll out a partner program, how do they market their products and offerings, and develop relationships accordingly? A clear characterization of partner requirements, and availability of customizable marketing materials and personalized messaging based on target audiences is key, according to market analyst and channel expert Patricia Rush. In a recent webinar hosted by […]
The Problem: According to research from Aberdeen Group, 37% of enterprises indicated that they need to improve corporate communications and time-to-information. This presents a prime opportunity for OEMs to implement a video-based solution to improve corporate communication, as well as sales and marketing initiatives via video content. In the report, titled “Video Portals for Employee […]
By Garrett Geib, President, SkyRocket Group, Inc. I recently tried to contact a prospective technology solution provider to see whether they would be interested in the marketing services we offer. The company’s web site was badly in need of a refresh; the phone number listed on the page was incorrect and the copyright notice read […]