Channel News
Impartner Launches Secure PRM Integration With HubSpot
Impartner, a global provider of SaaS-based channel management and partner relationship management (PRM) solutions, announced an integration with HubSpot, the customer relationship management (CRM) platform. Accepted to the HubSpot App Marketplace, the Impartner/HubSpot integration provides a robust, fail-safe data sync that escrows data and can “self heal” if there is an issue in data transmission. The […]
Jacqueline D. Woods Joins Teradata As CMO
Teradata, the connected multi-cloud data platform for enterprise analytics, has appointed Jacqueline D. Woods as Chief Marketing Officer. Woods, who in a previous role at IBM had been CMO, Global Business Partners, will be responsible for overseeing Teradata’s strategic marketing planning and delivery, including brand and reputation management, and digital and social properties. She will […]
Uniphore’s New Partner Program Offers MDF-Funded Agency Support To Drive Participation, Boost Performance
Uniphore, a conversational automation solution provider, has launched a partner program to support a rapidly expanding market of companies using Artificial Intelligence (AI) and automation technology to significantly improve customer experience (CX). Uniphore Unite is a robust partner program that includes essential resources to support the partner lifecycle end–to–end and enables partners to leverage Uniphore’s best-of-breed, innovative technology to expand their portfolio and profitability. The partner program offers a range of programs to support each partner’s business model, including referral, resell, managed services, co-selling, and services, delivering the resources this global community needs […]
MarcomCentral Launches Partner Program To Boost Sales Of Digital Asset Management System
MarcomCentral, a brand management solution provider, has launched a new channel program. The program provides resellers and managed service providers (MSP) with a clear path to upgrade their clients’ disparate file storage systems to a modern, cost-effective digital asset management solution (DAM). “MarcomCentral’s partner program expands on our longstanding relationship with service providers and tackles […]
RollWorks Expands Channel Ecosystem With Agency Partner Program
RollWorks, a division of NextRoll, has bolstered its partner ecosystem with the launch of a new Agency Partner Program. The new initiative establishes a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it. RollWorks provides account-focused B2B companies a platform to align their marketing and sales teams and confidently grow […]
Channeltivity Joins HubSpot’s App Partner Program
Channeltivity has joined HubSpot’s App Partner Program with a certified integration for its flagship Channeltivity Partner Relationship Management (PRM) solution. HubSpot, a customer relationship management (CRM) platform, works with App Partners like Channeltivity to help grow its business through extending the product value of its apps, and distributing quality apps through the HubSpsot App Marketplace. Channeltivity’s SaaS […]
Zift Solutions Adds Channel-Partner Planning Capability To PRM Solution
Zift Solutions, a provider of partner relationship management (PRM) software, has announced an addition to its ZiftONE platform. The new Success Plans capability, a supplier and channel-partner business planning tool, enables vendors to collaborate with business partners to develop comprehensive business plans and set goals to create successful go-to-market strategies. With ZiftONE’s Success Plans, suppliers and […]
360insights Expands Channel Management Offering With Acquisition Of Channel Maven And Spark Your Channel
360insights, an incentive management company, has acquired the partner program consulting agency, Channel Maven, and Spark Your Channel, a demand generation technology provider. The purchase of these two successful firms, both founded by channel marketing authority, Heather K. Margolis, will bolster 360insights’ data-driven capabilities in the areas of channel engagement & marketing, as well as […]
Fielo, An Incentive Management Solution Provider, Acquires Channel Management Technology Vendor Gage Marketing Group
Fielo, a Salesforce-native provider of incentive automation for channel incentive, employee incentive, and customer loyalty programs, has acquired Gage Marketing Group, a channel management software provider. While Fielo has long been a leader in the Salesforce-native market, Gage’s incentive, distributed marketing, and eLearning solutions will enable Fielo to expand its market to serve customers with […]
Survey Finds More B2B Buyers To Crowd Cloud Marketplaces Spending Pre-Committed Budget
A recent survey of B2B buyers has confirmed that more of them will be purchasing goods and services from cloud providers in digital marketplaces. In its 2021 State of Cloud Marketplaces Report, Tackle, which offers solution providers a platform to remove friction in the B2B software buying and selling process, reported that 61% of buyers said […]
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