Channel News
Microsoft Launches Surface Pro 3 Without Channel Strategy Change
Larry Walsh, Channelnomics Microsoft Corp. has started a new war — the secret weapon is a sleek hybrid computer that supersedes the value of existing tablets and legacy laptops — and it’s choosing to open this new front without its reseller army. Today, Microsoft took the wraps off Surface Pro 3, a larger, lighter and […]
TIE Kinetix Launches Sales Resource Center
TIE Kinetix, a software-as-a-service (SaaS) provider of channel demand generation and sales conversion solutions, has launched its latest solution, The Sales Resource Center. Designed for channel partner sales representatives, The Sales Resource Center delivers customized and co-branded content to sales reps’ smartphones, tablets, desktops and company intranets in real time.
Swipely Now Managing $2 Billion In Merchant Sales
Swipely, a cloud-based analytics and marketing platform for restaurant, hospitality and retail brands, has experienced significant growth over the past year. The company is now managing more than $2 billion in annual sales via its platform, a 100% increase over the past six months. With its latest Summer ’14 product release, Swipely is providing a variety of […]
Five Reasons Your Awesome Content Isn’t Going Viral [Infographic]
The Internet is flooding with a constant stream of information. That is why content, no matter how great, isn’t always seen and shared. This infographic, courtesy of Who Is Hosting This?, shares several tips and best practices to create content that has the potential to go viral.
Balihoo Forms Partnership With Local Spectrum
Local Spectrum, the location-based marketing unit of global media agency network Starcom MediaVest Group, has established a partnership with Balihoo to extend location marketing automation solutions to its customers. The partnership combines Local Spectrum’s knowledge of local digital and directory marketing with Balihoo’s technology to allow national brands to extend location and relevant campaigns through […]
Continuum Cloud Console Helps MSPs Support SMB Clients
Continuum, a channel-exclusive provider of integrated managed IT services solutions, has launched Continuum Cloud Console (C3), a new Infrastructure-as-a-Service (IaaS) management platform. Designed to help MSPs create, manage and monitor virtual servers on behalf of their SMB clients, C3 also enables MSPs to easily support cloud infrastructure from a single platform. MSPs also can more […]
Simplifying Local Marketing For Brands [Infographic]
Nearly half (48%) of distributed marketers cite “lack of marketing expertise” as a top challenge, while 56% point to “maintaining brand consistency” as a channel-wide issue. Regardless of their industry, national brands struggle to streamline and automate marketing, so partners can put a more tailored, personalized spin on their content and campaigns. This infographic, courtesy of […]
360pi Launches New Partner Program With Tech Leaders
Pricing and product intelligence company 360pi has launched a new partner program designed to help existing partners — including Crossmark, IBM, Predictix and Rise Interactive — leverage the company’s pricing intelligence offering within their existing solutions. Program participants will have access to a detailed framework, empowering them to help retail customers create winning pricing strategies, […]
Accucode Ventures Into Managed Services With InDemand Technologies
Accucode, a reseller of automatic identification and data capture (AIDC), mobile, wireless, POS and other technology solutions, has launched an LLC called InDemand Technologies. Headquartered in Austin, Tex., InDemand Technologies will equip VARs, OEMs, ISVs and distributors with a portfolio of managed services they can offer to their customers. “We’ve seen seminal changes in the […]
Modernizing Program Measurement
By Brian Anderson, Associate Editor Technological innovation has helped the channel landscape evolve to become a more automated, data-driven ecosystem. Although channel organizations invest extensively in their programs, many channel marketers still struggle with measuring the ROI of their to and through partner marketing initiatives. In a recent CCI webinar, titled: The Rise Of Modern […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
© 2024 Emerald X, LLC. All Rights Reserved