By Jonathan Lee, Associate Editor Partnering has been a traditional practice for businesses to solve problems, supplement gaps and achieve specific strategy goals. With the dawn of the Information Age, solution providers that specialize in nurturing partnerships have been gaining much more visibility, assisting vendors in maximizing and optimizing their partner networks. NetApp partnered with […]
In response to the increasing demand for third-party digital marketing services, Marketo launched the Marketo Agency Program. With 50 partners already participating in the program, the Marketo Agency Program is an automated platform that tracks leads in various forms from social, lead interaction and sales-ready status, according to company officials. Clients also gain access to Marketo’s Marketing […]
SilverSky is the newest addition to the NetApp Partner Program for Service Providers. SilverSky is a cloud security SaaS solution that specializes in email and network security by providing vulnerability management, web site security, log management, mobile device management and brand protection. By joining the NetApp partner program, SilverSky now will be able to over […]
By Jonathan Lee, Associate Editor For many corporations, developing a partner program is one of the most effective ways to increase sales and mindshare. This especially is true for companies such as AT&T that are seeking to team with optimal service providers that offer valuable, objective insights on identifying areas for improvement and building corporate […]
By Jonathan Lee, Assistant Editor The content team of tomorrow will look a lot like the publishing team of today. That was one of the key messages from the Power Panel, titled: Crafting a Killer B2B Content Strategy, which took place at the B2B Content2Conversion conference hosted by Demand Gen Report. During the panel discussion, Joe Pulizzi, Founder of Content Marketing […]
The Pedowitz Group, a revenue marketing agency, received the Revvie Award for Partner Excellence for the second consecutive year. The announcement was made during the Revvie Awards ceremony at the 2013 Marketo User Summit, which was held April 8-10, 2013, in San Francisco. In addition, six Pedowitz Group customers and partners also received Revvie Awards, […]
An increasing number of organizations are striving to include added services and benefits to their hardware and software offerings. However, in addition to developing a consistent revenue model for all channel players, it is imperative that partners are equipped and empowered to sell all products and services to get maximum value from new opportunities. In […]
Monetate, a testing, targeting and personalization platform for online marketers, announced three new partnerships with data management platform providers during its annual Agility Summit. These new partnerships include: Aggregate Knowledge, a media intelligence company which offers advertisers and agencies the capability to pinpoint where to reach highest-performing customers; BlueKai, an enterprise data activation solution for […]
Speakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month’s B2B Content2Conversion Conference, taking place April 22-23 in New York at The TimesCenter. “It’s an honor to us that key marketing leaders from companies large and small are recognizing the B2B Content2Conversion Conference as a must-attend event,” said Andrew Gaffney, […]