The partner portal at Poly, a video and voice solutions company, has been very busy lately. Since the company launched its Poly Partner Program and the portal earlier this year, the website is averaging 20,000 unique user visits weekly, each of them logging on an average of nine times. Just about any partner program would […]
Tanium, a unified endpoint management and security platform provider, has launched its Tanium Partner Advantage program. First announced at the company’s inaugural Global Partner Summer at Tanium’s Converge conference in November, the new program reflects a partner-first mindset that extends to joint planning and market execution, and in-field business development and technical engagement. Tanium Partner […]
SalesHood, a provider of a sales enablement platform and community, is now offering an onboarding, training, coaching and content tool for partners. The new solution, PartnerHood, allows channel managers to implement a partner enablement strategy that promotes community and supports competition. “With SalesHood, we built a set of enablement automation processes that help companies perform […]
Webinfinity has launched its Engagement Automation Engine, a purpose-built solution to drive faster time-to-engagement with partner portals at less cost than traditional business models. Specifically designed to automate and drive user engagement, the engine’s engagement intelligence, dynamic curation capabilities, and rules-driven personalization combine to quickly configure on-demand experiences for any type of user, in any […]
Axcient, a business availability and cloud migration solutions provider, has introduced a new marketing enablement tool for its partner community. The Axcient Marketing Portal (AMP) enables managed services providers (MSPs) to build comprehensive marketing programs simply and scale their company’s marketing efforts. “Marketing is an essential function to drive more sales,” said Axcient’s Director of Product […]
Micro Focus, the giant software and information technology company, has launched a new partner portal to support its recently unified legacy partner programs. The new portal is designed to streamline and simplify the way partners engage with the company. Since Micro Focus merged with Hewlett Packard Enterprise (HPE) software in 2017, it hosted two separate […]
Protecting brand integrity is mission-critical to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their products and services, loosening the reins on their co-branding guidelines might be a good idea. In an article written for Channel Marketer Report earlier this year, Mike Moore, VP of Channel Strategy at Averetek, […]
Zoom, an enterprise video communications technology provider, has introduced a new channel charter featuring a series of initiatives designed to make the experience of working with the company easier and more profitable for reseller and referral partners. The channel charter is a focal point of Zoom’s program to expand its global footprint, grow into new customer […]
Xerox is enabling its channel partners with a new set of marketing resources to help them market and sell the company’s managed print services and its ConnectKey-enable workplace assistants. The new resources and a re-designed partner portal reinforce Xerox’s commitment to deliver value-added benefits to its channel partner community, the company said. Now mobile-friendly and […]
Stephen Ceplenski has joined Allbound, a partner relationship management (PRM) software provider, as Chief Growth Officer. Most recently, Ceplenski was Global Vice President of partner success and partner marketing at Marketo. Ceplenski joins Allbound at a time when market watchers see sales of PRM solutions and related technologies growing substantially. For example, earlier this year […]