Partner Portals
With First Financing Round And Full-Time Management, PartnerPortal.io Plans Platform Enhancements
Eddie Patzsch has been appointed CEO of PartnerPortal.io, a company he co-founded and launched in 2019. PartnerPortal.io is a SaaS application that provides partner teams with tools that enable them to automate and scale their channel ecosystems. At the end of 2021, PartnerPortal.io closed on its first financing round, led by Partnership Leaders Investments, FiDi Ventures, and a list […]
Code Corporation Supports Expansion Of Channel Program With New Partner Portal
Code Corporation, a global provider of barcode scanning and data capture technologies, is enhancing and expanding its Code Alliance partner program to align with and empower its partners’ capabilities and business models. To promote the expanded program and support the segmentation of its partner ecosystem into three separate groups consisting of a Selected Reseller, National […]
Flexential Expands Channel Partner Marketing Support With New Partner Portal
Flexential, an IT service management company, is launching a new partner portal to provide an enhanced channel experience. The new partner portal will offer deal registration and tracking and provide access to sales, marketing and partner enablement resources. “Since the portal is a centralized platform for partners to interact with Flexential, we invested in a […]
At Dialpad, Coordinated Effort Boosts Partner Marketing And Growth Content Performance
For most channel marketers, family and friends don’t really have a good idea of what they do for a living. And even at companies that rely on partners to generate a significant share of their revenue, colleagues on corporate marketing and demand gen teams often fail to appreciate the important role that channel marketers play. […]
At Poly, Making Its Partner Portal Even More Personal Continues To Boost Engagement
At last month’s B2B Marketing Exchange – Next-Level ABM, CMR had the opportunity to follow up with Jennifer Judy, Senior Director of Global Partner Experience at Poly, on the 2020 launch of a new portal to support a merged channel ecosystem. Out of the gate, the capabilities of the new personalized portal were pretty impressive, […]
360insights, Webinfinity Announce Strategic Partnership To Enhance Each Company’s Solutions
360insights, a channel incentives management (CIM) provider, has announced a strategic partnership with Webinfinity, an ecosystem orchestration technology company. 360insights will work with Webinfinity to create an exclusive version of its technology specifically designed to increase ease of use and adoption with its client user community. Additionally, 360insights will tap Webinfinity’s UX/UI technology to bolster […]
Channel Leaders, Partner Program Experts To Zero In On Segment-Specific Marketing At B2BMX Conference
Prominent partner marketing practitioners and leading channel program experts will explore the benefits of implementing segment-specific or account-based marketing initiatives with partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The Next-Level ABM theme was selected after a review of feedback from attendees of the B2B Marketing Exchange On-Line Experience held in February. Post-event […]
Precision Partnering Gets Spotlight At B2BMX: Next-Level ABM Virtual Conference
Channel marketers will be offered a deep dive into the best practices that optimize segment-specific or account-based marketing programs with their partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The virtual event was originally scheduled as an in-person conference. The Next-Level ABM theme was selected after a review of feedback from attendees of […]
Allbound Automates Activity Recommendations Based On Partner Behavior
Allbound is enabling channel professionals to influence partner behavior by automating recommendations of actions based on partner activity in the portal. The Partner Journey Automation feature was developed to meet the needs of clients looking for new ways to deepen engagement with their partners “at the right time with the right message,” the company said. […]
OPSWAT Prioritizes Ongoing Channel Program Upgrade With Growth Investment Funds
In a news article about Brighton Park Capital’s $125 million investment in OPSWAT, Benny Czarny, CEO of the cybersecurity company said he plans to use the proceeds to hire more channel marketing specialists and invest in partner program components such as market development funds (MDF) to help partners generate new business more quickly. He also […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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