Partner Relationship Management
360insights Expands Channel Management Offering With Acquisition Of Channel Maven And Spark Your Channel
360insights, an incentive management company, has acquired the partner program consulting agency, Channel Maven, and Spark Your Channel, a demand generation technology provider. The purchase of these two successful firms, both founded by channel marketing authority, Heather K. Margolis, will bolster 360insights’ data-driven capabilities in the areas of channel engagement & marketing, as well as […]
Fielo, An Incentive Management Solution Provider, Acquires Channel Management Technology Vendor Gage Marketing Group
Fielo, a Salesforce-native provider of incentive automation for channel incentive, employee incentive, and customer loyalty programs, has acquired Gage Marketing Group, a channel management software provider. While Fielo has long been a leader in the Salesforce-native market, Gage’s incentive, distributed marketing, and eLearning solutions will enable Fielo to expand its market to serve customers with […]
Allbound Names Tori Barlow Vice President Of Marketing
Allbound, a leading provider of partner relationship management technology, has announced the promotion of Tori Barlow to the role of Vice President of Marketing. “One of the true joys of working at Allbound is seeing the intersection of our high growth company with our high potential people,” said Daniel Graff-Radford, CEO of Allbound. “Tori Barlow […]
Allbound Launches European-Based PRM Hosting Capabilities To Comply With Data Privacy Regs
Allbound, a partner relationship management technology provider, has announced the launch of its European-based PRM hosting capabilities. Supported by the company’s Germany-based data center, the solution meets data privacy issues related to Schrems II & Privacy Shield. Allbound is one of the few major global PRM companies to give its customers the option of a […]
ZINFI Lauches New Connector Of Its Solutions To Microsoft Dynamics 365
ZINFI Technologies, Inc., a unified channel management (UCM) solutions provider, has launched its next-generation UCM Connector app for Microsoft Dynamics 365. The UCM Connector empowers businesses using Dynamics 365 to seamlessly connect with customers, partners and employees in the channel without having to log in to another application or duplicate data entry. Users of the […]
OPSWAT Prioritizes Ongoing Channel Program Upgrade With Growth Investment Funds
In a news article about Brighton Park Capital’s $125 million investment in OPSWAT, Benny Czarny, CEO of the cybersecurity company said he plans to use the proceeds to hire more channel marketing specialists and invest in partner program components such as market development funds (MDF) to help partners generate new business more quickly. He also […]
ZINFI Expands PRM Platform With Advanced Partner Onboarding Workflow Automation Capabilities
ZINFI Technologies, a provider of unified channel management, through-channel marketing automation and partner relationship management (PRM) solutions has enhanced its partner onboarding automation capabilities. The updated partner onboarding management module of ZINFI’s PRM platform allows organizations to automate the entire partner onboarding process, guiding partner users through a series of sequential steps and achievement levels. Specific […]
Marketplace Host Torchlite Offers Partner Engagement Platform
Torchlite, developer of a freelance marketplace for professional administrators, solution consultants, designers, developers, and marketers who specialize in building and optimizing cross-cloud Salesforce solutions, has launched the Torchlite Partner Engagement Platform. The new SaasS platform, designed as an affordable PRM solution, helps vendors engage and support their partner ecosystems by enabling creation of partner directories, automated payments, […]
Precision Partnering Boosts Through-Channel Marketing Performance
The disappointing level of partner participation in many channel marketing initiatives may simply be the result of vendors inviting way too many partners to the party. Indiscriminate syndication of even the most well-crafted campaign is likely to win the support of only a segment of a vendor’s partner ecosystem, channel experts say. Promotions may not […]
Partner Empathy Boosts Engagement With Komprise Recruitment And Certification Program
Komprise, a leader in analytics-driven data management as a service, achieved record growth in 2020, despite the challenges of the pandemic. Contributing to the company’s growth was the onboarding of more than 50 new channel partners, and the technical training and certification of hundreds of partner employees through its expanded Komprise Konnect partner program. The […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
© 2024 Emerald X, LLC. All Rights Reserved