Special Features
SharedVue Provides Inbound & Outbound Marketing Functionalities For Channel Partners
The Problem: The gap between vendor content and partner marketing experience and resources has created a daunting hurdle for organizations across the channel. In fact, research from SharedVue reveals that 63% of solution providers have no internal marketing resources. VARs and resellers not only require hard-hitting content, but also the ability to receive updated marketing […]
Channel IQ Aims To Help Glean Insight On Competitive Information
The Problem: Manufacturers are poised with the challenge to stand out among competitors in an extremely crowded space. Especially within industries including consumer electronics, POS hardware and others technology markets, new models are seemingly released on a daily basis. The powers of the Internet also have provided end-users/consumers with countless resources to compare prices and […]
ChannelViews: Channel Incentives In An Evolving Landscape
By Tracy Delphia, Senior Marketing Analyst and Vaughn Aust, VP, Client Solutions, hawkeye Like most ecosystems, the channel is continuing its evolution to adapt to a changing environment. The Great Recession, which started around 2008, punctuated channel change and quickly drove adoption of Software-as-a-Service and created quite a cloudy outlook for the channel. We are […]
PartnerOption Aims To Improve Communication And Engagement Across The Channel
The Problem: While channel marketers are poised with the unique opportunity to reach massive, targeted audience through social networks, there is a vast market need for a platform focused on the channel’s complexity. Moreover, executives across the channel require a resource that provides quality features to build strategic alliances and partnerships, and share information effectively.
New Online Marketplace Designed To Organize Reselling Of SaaS Apps Via VARs, Partners
The Problem: As the channel continues to make the transition to the Cloud and Managed Services, end-users are struggling to determine the optimal solutions for their business needs. Similarly, ISVs are poised with the challenge to stand out in a crowded marketplace and build a strong channel from the ground up.
ChannelViews: Three Ways To Get What You Need From Vendors
By Ed Thompson, Director of Demand Generation, The Pedowitz Group Editor’s Note: Due to a special arrangement with CRN, Channel Marketer Report is publishing a recent article from the site, written by Ed Thompson of the Pedowitz Group. Talk to any vendor/OEM that depends upon driving revenue from a partner ecosystem and they’ll likely mention […]
Channel Trenches: Demand Generation Goals And Strategies for 2012 (Q&A with Louis Foong)
While analysts point to the growing need for an intimate, more personalized approach to lead and demand generation, OEMs and VARs alike are struggling to crack the communication code. Whether it’s social media, content collateral or “teleprospecting,” developing a clear, concise strategy that addresses buyer pain points is key. During a recent Q&A, Louis Foong, […]
ChannelViews: How to Align Marketing and Sales to Grow Existing Accounts & Drive Revenue: Process Makes Perfect
By Ed Thompson, Director of Demand Generation, The Pedowitz Group Editor’s Note: Due to a special arrangement with CRN, Channel Marketer Report is publishing a recent article from the site, written by Ed Thompson of the Pedowitz Group. Most B2B sales environments, both reseller and direct, are comprised of two sales organizations; one lands the […]
TIE Kinetix Provides Syndication Solutions To Help Crack The Content Code
The Problem: Marketers are aware of the adage “content is king.” However, in the complex channel environment, many OEMs struggle to effectively distribute content to resellers and distributors. Similarly, resellers and distributors are slow to feature new content and marketing messages on their web sites, via social networks and across other platforms. Another key obstacle […]
Brainshark Channel Edition Aims To Speed Onboarding, Training, And Marketing Development For Improved Sales Results
The Problem: According to research from Aberdeen Group, 37% of enterprises indicated that they need to improve corporate communications and time-to-information. This presents a prime opportunity for OEMs to implement a video-based solution to improve corporate communication, as well as sales and marketing initiatives via video content. In the report, titled “Video Portals for Employee […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
© 2024 Emerald X, LLC. All Rights Reserved