TREW Marketing, a full-service B2B marketing firm based in Texas, has been named a Silver Level Certified Agency Partner by HubSpot, a provider inbound marketing software. The new title was given as a result of TREW Marketing’s consistent growth and high adoption of the HubSpot platform among its customers. Servicing the engineering and science markets, […]
By Jared Shusterman, Managing Partner and CEO, SproutLoud Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant to the consumer — has been around for some time. Despite that, “less than 20% of marketing organizations today,” are doing it correctly, according to Adam Sarner, […]
Channel conflict has been spotlighted as an ongoing challenge for all channel players. However, new research from market research company The 2112 Group indicates that change on the horizon. The Second Annual Channel Conflict Report is part of the 2112 Quarterly Channel Review series. The study was created to shed light on the sources of […]
By Jonathan Lee, Associate Editor Partnering has been a traditional practice for businesses to solve problems, supplement gaps and achieve specific strategy goals. With the dawn of the Information Age, solution providers that specialize in nurturing partnerships have been gaining much more visibility, assisting vendors in maximizing and optimizing their partner networks. NetApp partnered with […]
At Channel Marketer Report, our goal is to constantly keep a pulse on emerging and evolving marketing and sales tools and trends, and report on how these developments are impacting organizations that operate in channel networks. One pain point is consistent among most organizations: vendors, brands and manufacturers still are struggling to provide partners with […]