Channel Marketing
When Will CMOs Recognize the Potential of Channel Partner Marketing?
While the communication gap between direct sales and marketing organizations appears to be closing, partner programs have yet to win much support from many CMOs. That could be a problem for many of the large and small businesses that are counting on partner organizations to drive more of their revenue. Start-up firms, in particular, are […]
FotoWare Enables Consistent Use and Distribution of Your Most Important Images, Graphics and Videos
The Problem: In the ever growing demand for content, ensuring consistent branding through channel partners is becoming more challenging. All too often, partners use images, graphics and videos incorrectly in their presentations. And with increasing use of your images on partner websites, blogs or social media, you may be unaware of where and how graphics are being […]
Empower Your Partners: How To Improve Partner-Led Demand Creation with Marketing Certification Programs
The limited marketing skill sets found in many partner organizations inhibit their ability to help drive demand. Even when vendors syndicate content and turn-key marketing campaigns, their partners typically don’t have the expertise to make the best use of the materials. In this e-book by Perks WW, learn how to implement a successful marketing certification […]
Streamlining Processes, Accelerating Reimbursement Can Boost MDF Utilization
At the end of the last quarter — just like countless quarters before them — many vendors were probably sitting on a fairly significant portion of their MDF (market development fund) budget. Despite the value that many partners place on having access to MDF, much of the money that vendors set aside goes used. Figures […]
Are You Helping Your Partners Address Evolving Buyer Personas?
By Jeffrey Mesnik, president, ContentMX According to Forbes magazine, buyer personas are “semi-fictional characters that personify your ideal customer” and are “imperative to having accurate audience insights.” But what happens when the persona of the buyer changes almost overnight, as it has for technology buyers? As stated by Gartner in the introduction to its report, Targeting […]
Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics
By Ed Breault, VP Marketing & Industry Solutions at Aprimo If your organization has a distributed sales model, you know how integral channel partners can be to your growth and continued success. You also probably know how difficult it can be to engage and enable partners to take the actions necessary to drive that growth […]
Workbook: Social Media Prospecting for VARs
Considering there are more than one billion monthly active users on Facebook, and over 300 million monthly active users on Twitter, there’s a good chance VARs will find their next customer there. Using these tools to get their name out, spread their content, and draw more people to their sites has become an everyday practice […]
Allbound Strives to Expand Channel Pie with Free Offer of Partner Sales Acceleration Solution
Allbound, a leading Software-as-a-Service (SaaS) Partner Sales Acceleration solution provider, announced the availability of a free version of its cutting-edge platform. Offered to vendors with up to five partners, Allbound’s new Initiate package supports small or emerging channel programs with the capabilities typically built into PRM systems used by much larger organizations. “A channel partner […]
Datto’s MarketNow Program Offers Concierge-Supported Marketing Automation Platform to MSP Partners
Datto, Inc. a leading provider of total data protection solutions, announced the official launch of a new global marketing automation platform to support its 6,000 managed service providers (MSP). MarketNow, which is being run on the MindMatrix platform, enables partners to utilize pre-written content to create campaigns, social media posts, web pages and branded collateral. […]
Winning the Battle for MSP and MSSP Attention
By Jeffrey Mesnik, president, ContentMX Traditional channel marketing models no longer work. In the past IT departments would install pipes, wires, computers, and storage to support a corporate infrastructure. CIOs would piece together the required infrastructure based on expert opinions from channel partners representing the OEMs. Thanks in some part to vendor consolidation, a CIO […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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