Channel Programs
Luxy Thuraisingam, Cisco’s New Head Of Global Partner Marketing, Readies Nimble Team For What’s Next
This past Spring, Cisco Systems named Luxy Thuraisingam as its new Head of Global Partner Marketing. Thuraisingam, who joined Cisco in 2019 as Vice President, Americas Industry & Canada Growth Marketing, brings nearly two decades of marketing experience to her new role. Partners “are being challenged to engage with new and existing customers in new […]
JS Group ‘Partners’ With Client Qumu To Implement Global Channel Program
The JS Group (JSG), a channel strategy consultancy and services company, has entered a unique relationship with Qumu Corporation, a provider of cloud-based enterprise video technology, to implement a world-class global channel program. More than offering traditional channel support services, JSG “has a different agreement with Qumu,” Janet Schijns, JSG’s CEO, told CMR. “It’s based […]
SAP Rolls Out New Partner Finder To Enable Easier Discovery Of Appropriate Partners
SAP has rolled out its new Partner Finder to provide greater exposure for partners. The new tool features a simple, intuitive, and visual search function for customers to identify the right partner for a specific business or industry without needing an in-depth knowledge of SAP technology or the ecosystem. Customers enjoy a more seamless experience […]
Market Development Funds: How MSPs And Vendors Can Reach New Customers – Together
By Nate Freedman, CEO, Tech Pro Marketing As someone who provides marketing services for Managed IT Services Providers (MSPs) across North America, I love the concept of market development funds. Top-of-the-line marketing services don’t come cheap. Even if a company has a sizable marketing budget, hiring an agency requires a great deal of financial investment, […]
Qlik Enhances Channel Program To Enable Partner Delivery Of Customer Lifetime Value
Qlik, a business analytics platform provider, has announced a new cloud services track to help partners navigate shifting technology needs, new customer buying behaviors and evolving partner ecosystems through collaborative engagement. The new track enables partners to join in the growth trajectory of cloud and transform their businesses to a lifetime value model focused on […]
Partner Program Leaders To Reconvene For In-Person Sharing At #B2BSMX In Boston, August 9-11
B2B Sales & Marketing Exchange (B2BSMX) is returning to its live and in-person format at the Encore Resort & Casino in Boston, August 9-11. Hosted virtually last October, the educational and networking event offers partner program leaders a robust agenda of presentations addressing emerging opportunities and challenges in business ecosystem optimization. Larry Walsh, CEO and […]
INKY Supports Formal Channel Program With Partner Portal, Dedicated Sales & Tech Resources
INKY Technology Corporation, a next-gen email phishing protection solution provider, has announced the formal launch of its channel partner program for managed security providers (MSPs) and value-added resellers (VARs). The program provides MSPs and VARs with sales incentives, profitable margins, training, and sales and marketing support. Email security and phishing attacks continue to be critical […]
Five Critical Steps To Building A Sector-Leading Partner Program
By Preseetha Pettigrew, Global VP Strategic Alliances, Seismic In the B2B tech space, it seems like new partner programs are springing up wherever you look. It’s hardly surprising, given that 54% of companies say that partnerships drive more than 20% of their total revenue. With so much competition out there, how can solutions providers ensure […]
SaaS-Focused PRM Provider PartnerStack Raises $29 Million In Series B Funding
PartnerStack, a partner relationship management solutions provider, has raised $29 million USD in Series B funding. The investment, which was led by 3L Capital and with participation from Whitecap Venture Partners, HarbourVest, and existing investor RRE Ventures, will be used to bring in more high-value partners into the PartnerStack network, said Bryn Jones, CEO at […]
With More B2B Buyers Shopping Digitally, Vendors Promote Marketplaces To Partners
With B2B e-commerce sales projected to reach $1.2 trillion in the United States this year, it’s no surprise that vendors are making big investment in their own digital marketplaces. Earlier this year, Lori Wizdo, Vice President, Principal Analyst, B2B Marketing, at Forrester, cited data from Venture Scanners that said there were almost 230 B2B marketplaces […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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