Channel Programs
ChannelWeek Webinars To Offer Expert Insights On Helping Partners Engage Modern B2B Buyers
Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting their second annual ChannelWeek, a digital event addressing the opportunities companies have to better align their channel programs with partners and customers too. The webinar series, Powered-Up Partners: Tactics & Tech To Supercharge Your Channel Network, will provide experienced channel marketers and demand gen professionals still honing their channel […]
ASG Technologies Seeks Channel Input With New Partner Advisory Council
ASG Technologies, a provider of integrated and flexible end-to-end solutions for the information powered enterprise, has created its first partner advisory council. While ASG welcomes input from each of its partners, the council presents a formal program to get hands-on experience in guiding the company’s product roadmap, upcoming programs, and policies. The strategic insights gathered […]
Forrester Taps Partner-Based Marketing As New Strategy To Serve Business-Unit Buyers
To ensure that increasingly demanding business-unit buyers are being serviced by partners that truly understand their needs, channel leaders should apply significantly more discipline to their partner recruitment and selection practices. In a new report, Partner-Based Marketing Accelerates Elusive Shadow Channel Engagement. Forrester’s Steven Casey, Principal Analyst, and Jay McBain, Principal Analyst – Channels, Partnerships […]
Preferred Agency Lists Help Partners Find Channel-Proficient Marketing Experts, Ensure Alignment/Compliance With Vendor Programs
A promising sign that partners are more eager to market themselves and the brands they represent is their increased engagement with marketing agencies referred by vendors. For example, at Sage, the business management solution provider, an agency-provided concierge service is being expanded by 50% to accommodate partner demand. “Our partners are telling us they want […]
CMR Names Leading Channel Practitioners, Industry Experts To Advisory Board
Channel Marketer Report (CMR) has assembled an editorial advisory board to help identify and understand the topics and trends most important to modern channel professionals. The quickening evolution of channel models, the expansion of partner ecosystems, and the ongoing development of robust channel management technologies has created a demand for sharper and more experienced insights […]
Comprehensive Roll-Out Campaign Boosts Adoption Of TBI Partner Marketing Center
Six months into the launch of a GDPR-compliant through-channel marketing automation (TCMA) tool, TBI, the privately-owned master agent of technology solutions, is describing the initiative as a resounding success. As of early April, TBI’s Partner Marketing Center (PMC) had 300-plus users who had shared 200 campaigns and more than 100,000 emails. The roll-out of the […]
Veeam Boosts Partner Program With New Learning Platform, Expanded Marketing Support Tools And Services
Veeam Software, a backup solutions provider, has made a number of enhancements to its North American ProPartner program. As a 100 percent channel company, Veeam is making major investments in its partner ecosystem to reinforce its commitment to the success and profitability of its partners. Key enhancements to the Veeam Partner Program include Veeam IQ, […]
Datto Enhances Unified Datto/Autotask Partner Program
Datto, Inc. a leading provider of total data protection solutions, has completed the unification of the Datto and Autotask partner programs. The two companies merged in 2017. The company also announced a number of enhancements to the shared program. In a blog posted earlier this year, Samantha Ciaccia, partner marketing manager, reported that Datto’s Global […]
KeyedIn Builds New Portal To Support Global Expansion Of Channel Program
KeyedIn, a provider of SaaS solutions for project portfolio management and professional services automation, has launched a new worldwide channel partner program and portal called PartnerUp. With PartnerUp, KeyedIn is providing partners with a portal that serves as a one-stop repository of co-branded materials, registration, training and certifications. “With just one-click, our partners now have […]
What Is Channel Sales? According To Google, That’s The Most Frequently Asked Channel-Related Question
By Peter Ganza, Director of Marketing, Magentrix I always suspected there were basic questions about the channel which continue to be asked. So at Magentrix we took it upon ourselves to discover what those questions are. We commissioned a report from one of the top search query firms on the most commonly asked channel questions on […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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