Channel Programs
FalconStor Revamps PartnerChoice Program
FalconStor Software, Inc., a data protection and migration solution provider, has redesigned and re-launched its PartnerChoice Partner Program to include better incentives and support for solution and service providers, distributors and alliance partners. Two new levels are available within the PartnerChoice Program — Affiliate and Premier — with each consisting of new revenue goals, increased discounts […]
Loyalty Builders Launches Full Circle Partner Program
Loyalty Builders, a real-time marketing and analytics company, has created a new partner program, called Full Circle, to help bring individualized marketing to marketers worldwide. Through the program, clients will be able to use Loyalty Builders’ individualized marketing platform, Longbow 2.0, in conjunction with partner services and solutions to create real-time personalized campaigns. Full Circle partners […]
Incenting Channel Behavior: 10 Behaviors To Reward And Encourage In 2014
By Daniel Hawtof, VP, Business Solutions, Global Channel and Employee Practice, Parago Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense. It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence behaviors earlier in the relationship continuum. They know […]
TagMan Joins Demandware LINK Technology Partner Program
TagMan, a provider of tag management, marketing data and attribution solutions, has joined the Demandware LINK Technology Partner Program. The move will enable a pre-built integration between TagMan’s Marketing Data Platform and Demandware Commerce, enabling clients to quickly implement the tag management solution. “Merchants will be able to configure their own web sites through Demandware […]
IBM Unveils Commerce Composer Solution With Help From Partners
To help retailers create a dynamic, personalized online shopping experience, IBM has introduced a new solution, called Commerce Composer. Presented as part of its WebSphere Commerce platform, the new solution was unveiled during this year’s NRF BIG Show. IBM Commerce Composer was designed to help retailers reduce time to market by providing executives with real-time control over the look, […]
SOLiD Joins Panduit Partner Program
Panduit, a Unified Physical Infrastructure (UPI)-based solutions provider, has announced that SOLiD, a provider of distributed antenna systems (DAS), is the newest member of its Technology Ecosystem Partner Program. The combination of Panduit UPI and SOLiD DAS will provide customers with interoperable solutions that ensure enterprise-wide wireless coverage. SOLiD’s DAS solutions and Panduit infrastructure solutions […]
High Street Partners Announces Global Partner Program
High Street Partners, the leader in international business software and services, recently launched its Global Partner Program. This new channel program was created to provide its partners, which include value added solutions providers and consulting and technology companies, with the tools and resources they need for success, such as dedicated partner management and access to field-based, market […]
Infor Launches Micro-Vertical Product Program
Infor, a provider of business application software, has announced a new micro-vertical product program for partners based on the Infor Mongoose development framework. Unveiled officially at the Infor Americas Partner Summit in July 2013, the program is designed to provide partners with new opportunities to grow a profitable and sustainable business around Infor applications. The […]
Dell Adds Google Cloud Platform To Cloud Partner Program
Dell has announced that it intends to add the Google Cloud Platform and its compute, storage and application services to the Dell Cloud Partner Program in 2014. Developers and businesses worldwide through that belong to the Dell Cloud Partner Program will have access to the application services. “Putting the power of cloud in our customers’ […]
Exceeding Customer Expectations With Mobile And Social Marketing
By Brian Anderson, Associate Editor New marketing trends and mediums are emerging at what seems like a daily basis. Social and mobile, however, are becoming key channels to help businesses improve relationships with partners, customers and prospects, as well as extend the life of their content marketing resources. Yet overall, many marketers still are struggling […]
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