Channel Programs
Datto Names Channel Pro Brooke Cunningham As Chief Marketing Officer
Datto Holding Corp., a global provider of cloud-based software and security solutions purpose-built for delivery by Managed Service Providers (MSPs), has named Brooke Cunningham its new Chief Marketing Officer. Cunningham brings more than 20 years of experience in the software industry and has held global leadership roles in marketing, operations, partner, and program functions. She […]
MetTel Taps Corey Cohen, Former TBI Partner Experience VP, To Lead Channel Marketing
MetTel, a digital transformation and communications leader, has appointed Corey Cohen to a new role as Vice President, Channel Marketing. Cohen will be responsible for driving continued growth in the partner channel through education, awareness and resource sharing programs. Cohen’s previous experience includes leadership roles at Telecom Brokerage Inc. (TBI) as TBI’s Vice President of Partner Experience. […]
Zoom Launches Partner Demand Center To Support Partner Marketing Efforts
Zoom has launched its first-ever partner demand center, a turnkey platform created to help its partners go to market with the company. Built on the StructuredWeb platform, the new tool provides members of the Zoom partner community with a marketing automation platform to expand their Zoom marketing practice. From co-branding and customization to digital marketing […]
Channelnomics Appoints T.C. Doyle As VP Of Strategic Content
Channelnomics, a provider of business strategy and research for improving the performance of companies’ direct and indirect channels, has announced the appointment of channel veteran T.C. Doyle as its new vice president of strategic content. In this role, Doyle will oversee the development of channel thought-leadership, enablement, and custom content on behalf of Channelnomics clients. […]
With Rise In Ransomware, Partners Must Optimize Access To The Boardroom
By Mike Walkey, SVP Global Channel & Alliances at Veritas Technologies Ransomware attacks are debilitating and no organization – large or small – is immune. Over the past 18 months, damages from ransomware attacks have had a direct effect on the economy and have deeply impacted the channel and its customers. And cybercriminals are only […]
SAP To Celebrate New Year With New Digital Campaign Hub
To help its channel partners keep New Year resolutions to be more effective marketers, SAP will be throwing the switch on a new digital marketing campaign hub in 2022. The new tool, which will be fully integrated into SAP’s partner portal, was designed to accommodate partner requests for less friction in the discovery and use […]
Lenovo Packs Channel Marketing Support Into New Partner Program
Lenovo is enabling partners to more successfully market and sell its entire portfolio across devices, infrastructure, and services and solutions with a new channel framework. Lenovo 360, which launches officially in January 2022, comes at a time as many small businesses and large enterprises alike are increasingly moving toward the “Everything-as-a-Service” consumption model, the company […]
Jacqueline D. Woods Joins Teradata As CMO
Teradata, the connected multi-cloud data platform for enterprise analytics, has appointed Jacqueline D. Woods as Chief Marketing Officer. Woods, who in a previous role at IBM had been CMO, Global Business Partners, will be responsible for overseeing Teradata’s strategic marketing planning and delivery, including brand and reputation management, and digital and social properties. She will […]
2021 Channel Tech M&A, Capital Investment Reflect Partner Program Complexity, Their Future Value Too
With still one calendar page to turn, there’s plenty of time for news to break about another merger or acquisition or capital investment in a channel program technology provider or marketing solution vendor. But if a bow was tied on all activity now, 2021 would likely stand out as a year of outstanding investment in […]
MarcomCentral Launches Partner Program To Boost Sales Of Digital Asset Management System
MarcomCentral, a brand management solution provider, has launched a new channel program. The program provides resellers and managed service providers (MSP) with a clear path to upgrade their clients’ disparate file storage systems to a modern, cost-effective digital asset management solution (DAM). “MarcomCentral’s partner program expands on our longstanding relationship with service providers and tackles […]
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