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Channel Relationships

Wincor Nixdorf Expands Partner Program For Resellers Across North America

Wincor Nixdorf today announced an expansion to its partner programto include resellers in North America. The company is exhibiting its variety of retail solutions with U.S. partner Synnex during the RetailNOW conference, which is being held through August 7 at the Mandalay Bay Resort and Casino in Las Vegas.   The Wincor Nixdorf partner program provides […]

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Tealium Tag Management Integrates With Magento Connect Extension Marketplace

Magento, an e-Commerce platform provider, and Tealium , an enterprise tag management vendor, have announced a partnership in which the Tealium tag management system is now  integrated with the Magento Connect Extension Marketplace. The Magento Connect Extension Marketplace allows merchants to find integrated applications from a wide selection of providers. With the new partnership, Magento […]

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The Pedowitz Group Taps Partners GoodData And Birst For Revenue Marketing Analytics Practice

The Pedowitz Group will use partner solutions from GoodData and Birst to unify data and deliver actionable insights for its new Marketing Analytics practice. This service will help marketers bridge the gap between business intelligence and revenue growth, according to company representatives. Birst combines data from varied sources to help companies answer pressing business questions […]

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Channel Conflict Report Shows Vendor-Partner Relationships Are Improving

Channel conflict has been spotlighted as an ongoing challenge for all channel players. However, new research from market research company The 2112 Group indicates that change on the horizon. The Second Annual Channel Conflict Report is part of the 2112 Quarterly Channel Review series. The study was created to shed light on the sources of […]

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Visage Becomes Mobile Cost Management Platform For Esselar

Esselar, a mobile IT and cloud-based security specialist, has selected Visage as its mobile expense management solution. As a result, Visage will be featured as part of the Esselar Conexus mobility management suite in UK and worldwide. “The addition of Visage brings the critical component of cost management to the Conexus platform,” said Richard Neale, CTO of […]

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ExactTarget Opens App Marketplace

ExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event registrations to QR code activation and Facebook ad retargeting. HubExchange kicked off with more than 50 apps, including offerings from ReadyTalk, Compendium and Get Smart Content.

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SessionM Joins Zynga Partner Program To Launch In-Game Rewards Initiative

By Dana Harder, Senior Editor SessionM, a mobile loyalty and ad platform, has partnered with Zynga, the social gaming company and creator of apps such as Words With Friends. As part of the relationship, consumers who play Scramble With Friends and unlock in-game achievements and interact with ads can win “mPOINTS,” which are redeemable for […]

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AccessData Drives Growth With Innovative Approaches To Partner Communication And Engagement

For many IT vendors and solution providers, cultivating a network of reliable partners that drive growth and sales is a struggle. Moreover, as the IT space becomes more complex and competitive, organizations are facing the ongoing task of winning and maintaining mindshare among resellers, vendors and SIs — which is central to overall success. AccessData […]

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Sonus Develops Two-Tier Structure For Partner Program

Sonus Networks, a global leader in SIP communications, has expanded its Partner Assure channel partner program into a two-tier model of distribution partners. This enhancement comes on the heels of rapid expansion within the Sonus partner network, which includes “a diverse network of reseller partners to small and medium businesses, large enterprises and regional service providers,” […]

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