Channel ROI
Survey: Automated Channel Data Management Can Boost Revenue Processes, But Challenges Persist
More than two-thirds of senior leaders responsible for revenue management and channel strategy believe that solution based incentive management, automated channel data management (CDM), and automated MDF management would be very valuable when optimizing channel revenue processes. Unfortunately, automating channel revenue processes across systems remain a significant challenge due to a reliance on manual tools […]
To Boost ROI In PRM/TCMA Technology, Fill The ‘Care-And-Feeding Gap’
By Tracy Diziere, President & CEO, TDZ Creative Partners By now, the value and necessity of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) systems is well established. Forrester sized the PRM market at $400 million in 2019 and expects it to grow to nearly $890 million by 2025. And in 2018, it predicted that TCMA […]
Partner Certification At Gigamon Soars Fourfold With Use-Case And Enablement Training
Partner engagement in a comprehensive certification program that provides use-case and enablement training soared dramatically at Gigamon, a network visibility and traffic monitoring technology vendor. Even without an incentive component, the certification program has been utilized by over two-thirds of Gigamon’s partners which increased the number of certifications by four times. The boost in partner […]
Improved Channel Visibility, Accelerated Processes Could Minimize Revenue Leakage
C-suite executives struggle to achieve effective revenue management, losing billions of dollars through revenue leakage, according to a survey by Model N, a provider of cloud revenue management solutions. Some 75% of the respondents believe they “leave money on the table” and must do better. According to Model N’s 2020 State of Revenue report, 82% […]
Investments In Channel Programs Lag Despite Measurable Impact On Revenue
While the 2020 State of the Partner Ecosystem report by Crossbeam, a collaborative data platform provider, clearly confirmed that partner programs have a measurable impact on vendor revenue, it also indicated that many companies are not fully supporting their channel initiatives. More than 90% of the respondents to the survey said partnerships have measurable impact on […]
B2BMX Speakers: Evolving Buyer Journeys, Shifting Partner GTM Plans Require New Channel Strategies
With more than 75% of commercial transactions flowing through indirect channels, few companies have the option to not focus more attention on optimizing their partner sales and marketing programs. But as channel experts stressed in the eight sessions included in the Channel Marketing agenda of last month’s B2B Marketing Exchange in Scottsdale, planning, implementing and […]
Is Your Partner Enablement Strategy Broken? Maybe You Should Take A Seat
Maria Chien doesn’t have a reputation for pulling her punches when talking about the state of channel programs. But at the B2B Marketing Exchange at the Hyatt Regency Scottsdale, Feb. 24-26, the title of a presentation she’ll make there suggests that Chien, Forrester’s vice president, practice leader, channel marketing strategies, is taking off the gloves.. […]
Channel Marketing Workshop, Break-out Sessions At B2B Marketing Exchange Identify New Strategies For Success In 2020s
A robust agenda of important channel management and marketing topics has been slated for the upcoming B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions and workshops, the channel’s most influential thought-leaders and practitioners will explore the strategies and tactics that will boost partner program performance through the next decade. The […]
How ASG Adjusts Channel Program To Focus Partners On Business Unit Buyers
If there’s a memo that channel leader Wayne Monk didn’t miss, it’s the one that technology buying power is shifting steadily from IT department to line-of-business decision makers. Witnessing first-hand that business unit buyers are accounting for an increasing share of sales, and expecting the trend to continue as forecast, Monk, senior vice president, global […]
Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey
For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn’t making it easy. In addition to connecting and integrating the components of Marketing Velocity, its best-in-class channel program under one offering, the company added a new co-marketing service that supports insight-driven joint planning to enable […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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