Channel Technology
QuotaDeck Uses Crowdsourcing To Make Sales Introductions
The Problem: Today’s buyers are looking for more personal and relevant engagements with solution providers. As a result, traditional tactics such as cold calling no longer hold much weight. Instead, buyers are looking to be introduced to industry experts and thought leaders through their personal connections and social circles. The Solution: QuotaDeck is a B2B sales […]
Rethinking Channel Strategy For The Internet Of Things
By John DeSarbo, ZS This year’s IndyCar Series concluded when Scott Dixon captured his fourth championship with a spectacular come-from-behind victory over front-runner Juan Pablo Montoya in the series finale. Dixon, who was in third place until the final race, flawlessly executed a clever strategy to take advantage of his competitors’ mishaps and seize the […]
Impartner Helps Vendors Leverage Channel Performance Data
The Problem: Using partner portals, vendors can empower their channel partners to better market and sell their solutions. Providing access to everything from deal registration, to product information and thought leadership content, these portals are designed to be partners’ go-to resource for a specific vendor. Although these portals can be useful for partners, it is sometimes […]
Zift Solutions Releases New App For Hootsuite
Zift Solutions has developed a new app for Hootsuite designed to allow users to import social streams, publish content and access marketing support materials. The app is available within the Hootsuite App Directory. Through the app, users can integrate marketing content and materials within the Zift marketing system into their existing Hootsuite accounts. This allows marketers to […]
Seismic Helps Close The Content Gap With Channel Sales Teams
The Problem: Content is the lifeblood of the sales process, but finding and using the right content for various selling situations can be difficult. As a result, many customer engagements miss the mark. This problem is exacerbated by indirect channel sales models, where partner sales reps handle products from multiple manufacturers and are loosely connected, at best, […]
Making The Case For B2B E-Commerce [Infographic]
An overwhelming majority (88%) of executives purchase business products online. Nearly half (49%) intended to buy a specific product, but purchased a competing solution instead because it was easier to complete the transaction online. This infographic from Sullivan, a digital marketing agency, highlights some key statistics regarding B2B online sales. Source: Sullivan
Klipfolio Provides Wealth Of Cross-Channel Campaign Analytics
The Problem: Marketers are designing and implementing campaigns that span across myriad of technologies and communication touch points. However, with these campaigns comes an inundating amount of data regarding overall engagement and success. The Solution: Klipfolio is an online marketing analytics dashboard designed to help companies build user-specific dashboards to monitor analytics throughout their marketing initiatives. The Klipfolio […]
Zift Solutions Automated Lead Distribution Management Helps Improve Partner Pipeline Visibility
The Problem: Suppliers pass quality leads to partners only to see them disappear into the channel sales black hole without a trace. With limited or no visibility into partner lead activities, qualified leads are lost, opportunities vanish, partners disengage and frustration erodes what should be collaborative channel relationships. Together, these factors quickly undermine and can potentially […]
Investors Take Majority Stake In TreeHouse Interactive, Plan Expansion
Investment firm Kennet Partners and co-investor Joe Wang have acquired majority ownership of TreeHouse Interactive, a provider of partner relationship management and marketing automation solutions. The financial terms of the deal were not disclosed. Wang, who previously served as President and CEO of LANDesk Software, will take over as Chairman and CEO of TreeHouse Interactive. […]
Marketing Advocate Acquisition, Customer Base Growth Drive Year-End Results For Zift Solutions
Zift Solutions recently announced financial results for the 2014 fiscal year, citing the strategic acquisition of Marketing Advocate and year-over-year customer base growth of 120% as key milestones. During 2014, Zift Solutions saw its employee base grow by 50% due to a combination of new hires and employees transitioning from the Marketing Advocate acquisition. The […]
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