Channel Technology
TreeHouse Interactive Sees 49% Revenue Growth In 2014
TreeHouse Interactive, a partner relationship management (PRM) and marketing automation solution provider, saw revenue increase by 49% from 2013 to 2014, according to a company release. The Reseller View PRM platform had the most significant impact on results, with revenue from the platform increasing by 98%. The total number of Reseller View users reached more […]
In 2015, Omnichannel And Big Data Will Bring Channel Marketing To The Next Level
Mobility, social media and cutting-edge content formats were among the core topics outlined in our 2014 Channel Trends & Predictions piece. This year, channel experts and thought leaders are honing in on the importance of Big Data, and how organizations can leverage this data to better align marketing campaigns and tactics to the buying journey. […]
Revenew Helps Activate And Empower Channel Partners
The Problem: Communication and collaboration are both key to channel success. But as the marketing ecosystem becomes more complicated and digitally driven, it is sometimes challenging for brands and their partners to execute campaigns and constantly stay up to date on the results they’re garnering. The Solution: Revenew is a cloud-based distributed marketing automation platform […]
Zift Solutions Acquires Marketing Advocate
Zift Solutions, a provider of channel marketing automation solutions, has acquired Marketing Advocate, one of the key players in the Through-Partner Marketing Automation and channel marketing space. With both teams bringing more than two decades of channel marketing expertise, the acquisition is positioned to help Zift Solutions reaffirm its commitment to facilitating collaborative sales and […]
LiveHive Announces New Content Tracking Features
LiveHive, a cloud-based sales engagement platform provider, announced new features that are positioned to give users the ability to track and measure how long a prospect has viewed — as well as what page — any Microsoft or PDF document sent through its platform. The features are designed to give sales reps the information they […]
Sungard Increases Deal Registration By 20% With TreeHouse Reseller View PRM
To maximize channel growth and sales, it is imperative that vendors provide seamless access to the information and resources partners need to succeed, including sales tools and training materials, marketing collateral and deal registration. Sungard Availability Services (AS), a provider of IT managed services, information availability consulting services, business continuity management software and disaster recovery […]
Webinfinity Replaces Partner Portals With Personalized Online Experiences
The Problem : Partner portals have fallen so short of expectations that most channel managers and partners no longer even think of them as sales enablement tools. They have become administrative spaces to register leads, update opportunities and download the occasional case study. The challenge today, more than ever, is that the content required to run […]
Captora Content Marketing Scorecard Stacks Assets Against Competitors
The Problem: Content marketing can help organizations stand out in a crowded industry. By showcasing their thought leadership and knowledge of their respective space, businesses can show they have the expertise and solutions to help prospects tackle their respective pain points. However, businesses are sometimes challenged to determine the effectiveness of their content, and how […]
KiteDesk Combines CRM Automation And Social Selling
The Problem: B2B buyers are turning to social influencers and connections to learn about new trends, keep tabs on the latest industry news and gather information about potential solutions. As a result, LinkedIn, Twitter and other networks are becoming fruitful breeding grounds for organizations to build connections, generate leads and drive sales. However, it is […]
TreeHouse Interactive Adds Enterprise-Class Search To Reseller View
TreeHouse Interactive, a provider of cloud-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, recently added a new Secure Search module to its Reseller View platform. The PRM system offers extensive partner automation, portal customization and partner marketing enablement. With the Secure Search module, partners will be able to search content seamlessly and […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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