Channel Technology
BMC Marketplace Offers Branded App Store For IT Companies
The Problem: App stores have become a common trend across a wide range of industries. Whether they’re in retail, cloud computing or IT software, companies are striving to set up marketplaces where they can sell their applications in a branded environment. However, the amount of time and resources needed to integrate a virtual marketplace into […]
Vartopia Adds New Features To Deal Registration Network
Vartopia, a provider of solutions designed for the information technology channel, recently released the latest 4.0 platform that powers the company’s Deal Registration Network. More than 100 technology resellers use the Network to increase profitability by maximizing their deal registration participation within top IT vendor’s programs. As of December 2013, the Vartopia Network has processed over 175,000 deal […]
Star Micronics To Spotlight Mobile POS And Customer Engagement Technologies At NRF BIG Show
Star Micronics America, a global manufacturer of mobile POS and customer engagement technologies, will be exhibiting a series of new solutions at the 103rd annual National Retail Federation Convention. Star Micronics is among the 520 solution providers showcasing their innovative technologies on the EXPO floor. The event will be held Jan. 12-15, 2014, at the […]
Channel Thought Leaders, Experts Share Predictions For 2014
In 2013, content marketing, social media and mobility all came into focus as priority investments for businesses and their channel networks. Improved channel communication, collaboration and visibility were key goals for many businesses, while still optimizing end-user engagement and sales results. Although the channel marketing universe saw extreme evolution in 2013, the next year will […]
Symantec Sees 516% Increase In Deal Registration Size With Elastic Digital
Companies such as Symantec rely extensively on their partners to not only generate brand awareness, but also acquire a base of loyal and highly engaged customers. To build a strong customer base, however, partners must have the marketing savvy to drive engagement, conduct meaningful conversations and drive conversions. But according to internal research conducted by […]
Invoca Increases Revenue By 650% With Bandwidth Integration
Bandwidth, an Internet and telephone service provider, announced that it has partnered with Invoca to enhance Invoca’s back-end call marketing automation software. The partnership was established to help improve Invoca’s API call marketing efficiency and user interface, while also supporting real-time optimizations that will provide call marketing to its current and future customers. Since offering […]
Digimind Social Helps Businesses Track, Respond To Social Feedback
The Problem: Consumers produce, on average, 4.5 billion Facebook “likes,” 400 million tweets and 5 billion Google searches a day. This equates to a staggering amount of potentially powerful data on a brand or company. However, this variety and velocity of data is overall very difficult to rack, analyze and leverage to improve business results. […]
LiveHive Offers Detailed Analytics With New Engagement Platform
LiveHive, a sales engagement solution provider for channel players, has launched a new cross-platform solution that provides analytical insights into the relationships between vendors, partners and end-customers. The new solution is designed to power up social selling across the channel ecosystem, enabling users to identify sales engagement patterns on social networks such as Google+ and […]
LiveHive Helps Boost Partner Enablement, Channel-Wide Communication
The Problem: Channel sales leaders and their partners rely on consistent communication to ensure sales and marketing success. However, the more a company grows, the harder it is to manually keep track of channel partners and provide them with relevant content. This leads to missing sales information and dissatisfied partners, resulting in poor sales results […]
TreeHouse Interactive Creates Two New Modules For Reseller View
By Brian Anderson, Associate Editor TreeHouse Interactive, an on-demand partner relationship management (PRM) and marketing automation solution provider, has released two new modules for its Reseller View PRM solution that are designed to improve collaboration, engagement and sales across the channel. The new partner support module is directly integrated into Salesforce CRM, allowing partners to request […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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