The Problem: Vendors and partners rely on conferences, summits and other events to build relationships, collect feedback and, of course, generate opportunities and leads. However, it is sometimes a challenge for executives to follow-up with new connections in a timely, efficient manner, while delivering the information needed to further the relationship. The Solution: The Pathable event experience […]
ForeScout Technologies, a network security solutions provider, has unveiled the new ControlFabric Technology Partner Program, which aims to urge developers, system integrators and customers to integrate CounterACT with other security and management systems. The new program allows ForeScout to better collaborate with hardware and software vendors, and in turn, find ways ForeScout CounterACT can help […]
Influitive announced the launch of Influitive Referrals, a B2B referral solution designed to help marketers generate more sales-ready leads from customers and partners. Influitive Referrals, which is integrated with Salesforce and LinkedIn, can suggest potential referral names from your advocate’s social networks. Within the company’s AdvocateHub marketing platform, Influitive Referrals addresses some of the common […]
By Brian Anderson, Associate Editor Asigra, a provider of cloud-based backup and recovery software, has seen its partner program grow by more than 20% since implementing the on-demand PRM solution from TreeHouse Interactive. Using Reseller View, Asigra has increased partner engagement and participation within its web portal. Because Asigra sells solely through MSP and VAR […]
By Mary Abdian, CEO, Macabe Associates Like many channel partners, Macabe Associates has limited marketing resources. We have always had a hard time staying in front of our customers and getting them to contact us when they have questions or interest in Sage software applications. While we tried multiple tactics to attract prospects and drive customers […]
The Challenge: The advent of online talent searching has empowered recruiters to collect a hefty supply of possible employees in a short period of time. However, after the initial accumulation of candidates, recruiters often find themselves wasting valuable time trying to organize and track the recruitment process of every single applicant. The Solution: TalentBin 2.0, […]
WebbMason, an integrated marketing solutions and services company, has launched MarketingBench 2.0, an SaaS marketing automation application for the creation, sourcing, deployment and measurement of integrated marketing programs. The solution is designed to help marketers manage print collateral, promotional items and event promotions, as well as digital marketing, in a central location. “The central principle […]
The Problem: Traditionally, leads generated at events have been unqualified and lack context. As a result, vendors and partners struggle to understand which prospects are ready to have detailed sales conversations, and which are simply looking for more content and information. The Solution: The atEvent Check-In app solves these problems by allowing event staff to include event […]