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Channel Technology

VeriFone Launches GlobalBay Merchant

VeriFone Systems, Inc., an electronic payment solutions company, has launched GlobalBay Merchant, a new point of sale software platform for small- and medium-sized businesses. GlobalBay Merchant is an extension of the VeriFone GlobalBay software line designed to help ISOs and acquirers provide tablet POS solutions to SMBs. The platform, which is currently available for iOS […]

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Vidyard Helps Turn Video Content Into Sales

The Problem: After producing video content, marketers typically share it through social channels, and look to YouTube views as a vague indicator of success or failure. But without any real insight into your video’s performance this is not a sustainable, data-driven marketing strategy. How do you know your video is working to attract qualified leads […]

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HootSuite Integrates With SugarCRM App To Empower Sales And Customer Service

HootSuite has expanded its App Directory to include SugarCRM, the CRM tool designed to help organizations increase efficiency and control of the sales and customer service pipeline. This new integration comes on the heels of SugarCRM receiving $40 million in private equity funding from Goldman Sachs. The SugarCRM app joins a series of other enterprise solutions such […]

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Marketing Advocate Extends Partnership With NetProspex To Ramp Up Channel Sales Results

Marketing Advocate, a Through-Partner Marketing Automation (TPMA) software provider, announced an extended partnership with NetProspex to use Workbench, a cloud-based data management platform that assesses database health for B2B channel marketing campaigns. The partnership is designed to enable marketing teams to make smarter decisions by analyzing, enhancing and growing their prospect databases. It also looks […]

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Marketing Advocate Introduces Through-Partner Marketing Automation

The Problem: Approximately 25% of B2B companies in the Fortune 500 currently use marketing automation systems, according to ClickZ, and in turn, are seeing improved campaign and sales results. However, other companies that operate in more complex ecosystems, such as channels, are struggling to take advantage of these tools.  The Solution: Marketing Advocate is striving […]

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Channeltivity Helps Vendors Stay Top-Of-Mind Among Partners

The Problem: A partner program requires an online partner portal whereby partners may obtain information from the vendor to properly position and sell the vendor’s solution to their prospects. However, to properly work with those partners, vendors must also have the tools they need to manage, enable and engage with them…and in one place. The […]

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Mercury Unveils MercuryActivate For Merchant POS Enrollment

Mercury Payment Systems has launched MercuryActivate, a new API for POS system developers to capture merchant enrollments online for Mercury payment processing. Using MercuryActivate, merchant can speed up enrollment processes, which helps developers quickly onboard new merchants for payment processing. “Our developer community told us this API would be a positive addition to our service,” […]

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VeriFone Launches Pay-As-A-Service

VeriFone Systems today announced the launch of VeriFone Point pay-as-a-service solution during the RetailNOW event in Las Vegas. Designed to help retailers and their service providers — such as ISVs, acquirers and ISOs — better manage the complexities of payment in retail, Point features a cost-predictable subscription model for obtaining and maintaining all the components of a complete payments solution, […]

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Salesforce Incorporates Data.com Into New Sales Performance Tool

Salesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from Data.com. The new application also includes coaching and feedback tools available in Work.com. B2B firms such as DocuSign, an electronic signature technology vendor, and Enterasys, a provider of network infrastructure and security solutions, are […]

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AccessData Drives Growth With Innovative Approaches To Partner Communication And Engagement

For many IT vendors and solution providers, cultivating a network of reliable partners that drive growth and sales is a struggle. Moreover, as the IT space becomes more complex and competitive, organizations are facing the ongoing task of winning and maintaining mindshare among resellers, vendors and SIs — which is central to overall success. AccessData […]

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