Incentive Programs
Check Point Incentive Program Rewards Engaged Partners With Learning Opportunities
An innovative incentive strategy is helping drive participation in a new channel program at Check Point Software Technologies. The program, called Check PointS, rewards solution providers with learning opportunities for completing activities that strengthen their relationships with customers. During a recent earnings call, Check Point CFO Tal Payne said that more than 70% of the […]
ChannelWeek Webinars To Offer Expert Insights On Helping Partners Engage Modern B2B Buyers
Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting their second annual ChannelWeek, a digital event addressing the opportunities companies have to better align their channel programs with partners and customers too. The webinar series, Powered-Up Partners: Tactics & Tech To Supercharge Your Channel Network, will provide experienced channel marketers and demand gen professionals still honing their channel […]
Forrester Provides Overview Of Channel Incentive Solution Providers; Selection Process Recommendations
In a Forrester report published earlier this year, Jay McBain, principal analyst – channel, partnerships & alliances, reminded channel leaders of the significant benefits that well-planned incentive programs supported with modern incentive management solutions can deliver. Firms that successfully deploy the right mix, level, and cadence of incentives can: Improve revenue and profit generated by […]
ChannelAssist Promotes Stevens To President
ChannelAssist, a channel incentive solution provider, has promoted Richard Stevens to President. He replaces David Auld, who remains as Chief Executive Officer. Stevens is an accomplished sales and marketing executive with more than 30 years experience in small, medium and Fortune 500 companies. He is experienced in building and leading teams, with a strategic and […]
Veeam Boosts Partner Program With New Learning Platform, Expanded Marketing Support Tools And Services
Veeam Software, a backup solutions provider, has made a number of enhancements to its North American ProPartner program. As a 100 percent channel company, Veeam is making major investments in its partner ecosystem to reinforce its commitment to the success and profitability of its partners. Key enhancements to the Veeam Partner Program include Veeam IQ, […]
Datto Enhances Unified Datto/Autotask Partner Program
Datto, Inc. a leading provider of total data protection solutions, has completed the unification of the Datto and Autotask partner programs. The two companies merged in 2017. The company also announced a number of enhancements to the shared program. In a blog posted earlier this year, Samantha Ciaccia, partner marketing manager, reported that Datto’s Global […]
Forrester Predicts Sales Of Incentive Management Solutions To Soar To $935 Million By 2024
The market for channel incentives and program management (CIPM) solutions will climb to $935 million by 2024, predicts Forrester. In its recently published report, “Now Tech: Channel Incentives And Program Management, Q1 2019, Forrester also predicted that another $1.9 billion will be generated in services in this ecosystem. Currently 29 channel software vendors offer CIPM […]
To Optimize Incentive Programs, Align Rewards With Partner Personalities
By Ingrid Catlin, Director of Marketing, WorkStride When it comes to the incentives that motivate us to work harder, we tend to respond differently based on our personalities. Sure, most of us greatly appreciate a generous bonus, commission or restaurant gift card in response to our achievements. But that’s not necessarily the be-all, end-all for […]
360insights, A Channel Incentives Programs Provider, Acquires Sales Incentive Solutions Company, MTC Performance
360insights, a global channel incentives provider offering consumer and channel rebates, SPIFF programs, MDF & co-op ad processing and channel insights, has acquired MTC Performance, a sales incentive solutions company. MTC’s solutions focus on sales transactions, the end of the channel value chain, gathering rich data on the customers, the sellers, the products or services […]
Channel Sessions At B2B Marketing Exchange To Help Partner Marketers Chart New Program Road Maps
Channel marketing will be well-represented at the B2B Marketing Exchange (B2BMX) as the conference moves to a new venue, the Hyatt Regency Scottsdale, February 25 – 27. The channel marketing track, which was added to the conference last year, has been expanded to include eight sessions and a workshop. Laz Gonzalez, chief strategy officer, Zift Solutions, returns to […]
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