Cohesity, a data management solution provider, has enhanced its channel partner program to meet the growing opportunities for partners globally. The program focuses on simplicity and transparency, with streamlined processes for incentives and market development fund (MDF) management, generous bonuses for bringing in new customers, as well as the ability to clearly differentiate partner capabilities. “Our enhanced […]
ZINFI Technologies, a unified channel management (UCM) solutions provider and supplier of through-channel marketing automation and partner relationship management (PRM) software, and SugarCRM, a customer experience applications vendor, are offering an integrated CRM-PRM solution. ZINFI’s PRM platform is powered by a set of do-it-yourself tools for small to large enterprises to automate and manage their channels effectively. ZINFI’s […]
Heather K. Margolis, founder and CEO of Channel Maven, is a renowned member of the channel marketing vanguard. At companies including EMC, EqualLogic and Dell, she spearheaded initiatives that resulted in smarter channel programs. For more than a decade, Channel Maven has been a go-to provider of strategic channel marketing communications to channel and Partner […]
Transforming channel marketing programs to address prevailing challenges and seize new business opportunities will be addressed by the profession’s most influential thought-leaders at the B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions and workshops, attendees will hear how channel professionals will strive to exceed expectations and hurdle obstacles by optimizing […]
Ingram Micro Cloud announced the global availability of its Go-to-Market Hub for partners and the Go-to-Market Builder for vendors. The Go-to-Market Hub provides partners with a single destination for through-channel marketing automation, with sales enablement content and tools across the Ingram Micro Cloud portfolio of cloud products. The Go-to-Market Builder provides vendors with a tool to […]
By David Pereira, President and CEO, GET LIFT Agency Channel marketing leaders are always striving to improve their partner marketing programs in an effort to increase pipeline and engagement. One of the best ways to identify areas of optimization is to have an experienced, outside third-party do a thorough audit and assessment of your channel […]
Webinfinity has launched its Engagement Automation Engine, a purpose-built solution to drive faster time-to-engagement with partner portals at less cost than traditional business models. Specifically designed to automate and drive user engagement, the engine’s engagement intelligence, dynamic curation capabilities, and rules-driven personalization combine to quickly configure on-demand experiences for any type of user, in any […]
For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn’t making it easy. In addition to connecting and integrating the components of Marketing Velocity, its best-in-class channel program under one offering, the company added a new co-marketing service that supports insight-driven joint planning to enable […]
Companies that have implemented partner relationship management (PRM) solutions to support their channel programs are reporting attention-getting results. According to a bi-annual global customer survey by Impartner, a PRM solution provider, channel leaders report that PRM technology is driving significant indirect revenue gains and decreasing the administrative costs of their partner programs. More than three-quarters […]
xAmplify, a through-channel marketing automation (TCMA) solution provider, has announced its certified integration with Marketo Engage and addition to the LaunchPoint by Marketo ecosystem. xAmplify’s integration into Marketo Engage is designed to extend the data capturing capabilities of Marketo Engage to channel-capable customers seeking access to both channel partner participation metrics and partner pipeline analytics, […]