Topics
Understanding And Addressing Partners’ Marketing Strengths And Weaknesses
Countless research studies have honed in on the gap between vendors’ expectations of sales and marketing success, and partners’ overall capabilities to meet and exceed these expectations. To ensure successful channel marketing initiatives, organizations must “look at what partners have and what else they’re going to need to be successful,” said Heather K. Margolis, Founder […]
RetailNOW 2012 Spotlights Growth of SaaS Models And Mobility
At this year’s RetailNOW conference, developed by the Retail Solutions Providers Association (RSPA), the growth of consumer-grade devices, SaaS business models and mobile payment will come to the forefront, offering technology providers, resellers and end-users in retail and hospitality the education to thrive and survive. The event will take place July 29, 2012, to Aug. […]
Desktone Unveils New Partner Program To Accelerate Desktops as a Service Deployments
The consumerization of IT is changing the way people buy and manage desktops. As a result, SMBs and large-enterprise service providers are considering the benefits of Desktop-as-a-Service (DaaS) models. As a provider of DaaS offerings and virtual desktop infrastructure (VDI) solutions, Desktone has announced its new partner program: The Desktone Powered Program. Developed to provide […]
DOCUWISE And Artisan Infrastructure Partner To Deliver Cloud-Based Managed Print Solutions
DOCUWISE, a Managed Print Solutions (MPS) provider and Artisan Infrastructure, the wholesale Infrastructure-as-a-Service (IaaS) provider, have partnered to provide VARs and Managed Service Providers (MSPs) a turnkey managed print solutions to deliver to their customers. DOCUWISE’s Print Environment System Organizer platform is now available as a template in Artisan Infrastructure’s Certified Solution Ecosystem, to allow […]
Lantronix and OKI Data Americas To Co-Market xPrintServer
Lantronix, a provider of smart machine-to-machine (M2M) connectivity solutions, recently announced its alliance with OKI Data Americas, a printing solution provider. Through the partnership, Lantronix and OKI Data Americas will co-market the xPrintServer family of iOS print server appliances. Due to the increased demand of iOS devices, including the iPad, OKI will refer the xPrintServer […]
Cisco Names Zones U.S. Authorized Digital Media System Partner
Zones, Inc., a provider of notebooks, desktops, displays and other technologies, recently announced its placement as Authorized Digital Media System (DMS) Partner status from Cisco. Through the new status Zones is recognized for fulfilling training requirements and program prerequisites to sell, deploy and support Cisco Digital Media System solutions. To qualify for Cisco’s Authorized DMS […]
Rethinking MDF: New Research Shows Channel Marketers Placing Increased Focus On Long-Term Impact Of Incentives
Prizes, trips and financial spiffs have become staples as methods of incentivizing partners to meet or exceed sales goals and thresholds. However, with better tracking and benchmarks in place to measure the actual impact on revenue and demand generation, many channel marketers are starting to re-examine short-term incentive programs. In addition, the ongoing Marketing Development […]
Channel Trenches: If You Build It, Will They Come? The Trials Of Building An Indirect Sales Channel
By Tony Serino, Founder, Serino Channel Services An ISV focused on product development solutions (Computer Aided Engineering (CAE)/Lifecycle Management) needed to drive top-line sales with and through its channel of technical resellers and IT service companies to meet its dramatically increased sales budget. The organization had a small window of opportunity to motivate, mobilize and […]
5 Steps To Dynamic And Executable Partner Plans
By Mike Ruff, Associate, CTX Resources When times are tough and resources are thin, leveraging channel relationships is often a force multiplier. But engaging with a partner in a joint business development initiative can be a minefield of shattered expectations for both vendor and partner. According to Ian MacMillan, Wharton Professor of Innovation and […]
Ingram Micro Adds Force.com And Amazon To Cloud Marketplace
Ingram Micro announced the release of 56 new products and services as part of its portfolio of cloud and cloud-enabling offerings, during the company’s third annual Cloud Summit for its North America Services Division, which took place June 4-6 in Scottsdale, Ariz. Among the new releases are Force.com — salesforce.com’s enterprise cloud platform for mobile […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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