To improve overall efficiency and cost management, IT companies should focus on spotlighting their best-performing partners across their database and encourage them to purchase new solutions and updated software, a new IDC study reveals. In a recent study of large IT companies for the white paper titled “The Importance of Customized Channel Marketing,“ IDC found […]
The “campaign in-a-box” concept has been a tried and true method for channel marketers to distribute templates for data sheets, ads and mailers to and through their partners and resellers. However, the emergence of social media, mobile, virtual events and other new platforms has added new complexity to the concept. Updating the campaign in a […]
Following its successful acquisition of Netezza, IBM is furthering the business venture with the launch of a new global initiative to increase Business Partners analytics portfolio. The IBM Netezza appliance suite includes sales, marketing and technical resources to increase partner sales of the technology into financial, healthcare, and energy and utilities industries. Netezza appliances are […]
Adding to its PartnerDirect 2.0 initiative, Dell has launched a demo center to provide anytime, anywhere access to a suite of hosted demos. The hardware vendor’s current partner program separates into three tiers —Premier Partners, Preferred Partners and Registered Partners. Launched on May 9, 2011, the program was developed so Dell could efficiently reward partners […]
Partnerships have a resounding effect on a solution’s proliferation within the channel and in turn, a company’s overall success. To expand awareness of its IT security and data protection programs to SMBs, Sophos has partnered with U.S. technology distributor D&H Distributing. “Sophos was looking to expand the sales and distribution of our SMB solutions in […]
Retail Process Engineering (RPE) has announced a partnership with retail solution provider Silvon Software, Inc., to release a new, web-based business analysis software interface for retailers. As part of the agreement, the retail consultant firm will market Silvon’s Viewer interface for Performance Analysis by IDEAS, a client-server BI application for JDA Software Group’s Merchandise Management […]
By Olivier Choron, Founder and CEO, purechannelapps Social media has truly broken down communication barriers to offer a liquidity of information exchange unlike any other medium. But how can this often unruly medium be harnessed by resellers and vendors to its best advantage? If your organization uses a tiered route to market – be it […]
ForeScout Technologies, Inc., a provider of automation security control solutions, recently announced the worldwide rollout of its new ForeScout Access Partner Program for its authorized roster of reseller channel partners. The company currently offers solutions to worldwide Fortune 100 enterprises and government organizations. The new program contains the foundation of ForeScout’s prior partner program, along […]
McAfee has recently announced alterations to its Commercial and Enterprise deal registration program by increasing margin protection on new partnerships. The security technology provider is boosting margins up to 25% to encourage partner acquisitions and increase profits within the channel. The program is designed to reward channel partners for securing new business, according to a […]