Topics
CompTIA Reports Channel Conflict Is On The Rise
New research from CompTIA, a non-profit IT trade association, has confirmed that conflict between vendors and their channel partners is on the rise. Six in 10 IT channel companies have reported an increase in conflict over the past two years. Eight in 10 said that conflicts have been detrimental to their business, and 21% of […]
NetExam Empowers Channel Partners With Comprehensive Training Tools
The Problem: The Internet has provided channel partners a new ability to advocate and sell manufacturer products, but it has also created an environment where consumers are bombarded with a constant barrage of advertising messages. To stay relevant and stand out from competitors, channel partners must be on top of evolving customer needs and at […]
Utilizing Insight To Drive Effective Partner Recruitment
By Amanda Phillips, MD & Head Of Strategy, Volume Global Channel partners have consistently proven critical to the success of vendor marketing strategies, especially those operating on a global scale. For large tech firms that have internal resources stretched to their limit, partners are invaluable, especially in their ability to offer expertise, as well as […]
JDA Software Unveils Alliance Partner Leadership Award Winners
JDA Software Group, Inc., a provider of supply chain and inventory management solutions, today announced the winners of its third annual Alliance Partner Leadership Awards. The awards were created to recognize JDA partners that exceeded peers in overall performance, innovation and return on investment their customers receive. The 2013 JDA Alliance Partner Leadership Award winners include the following: Top […]
TIE Kinetix Launches Self-Service Syndication Solution
TIE Kinetix, a software-as-a-service provider of channel marketing and social syndication solutions, has launched Self-Service Syndication, the latest addition to its Content Syndication Platform. Self-Service Syndication is a content syndication platform designed to help small- and mid-sized businesses better control and optimize partner marketing efforts. Using the solution, organizations can publish rich content across […]
Mercent Announces Reseller Partnership With Quiet Notion
Mercent, a provider of software-as-a-service e-Commerce solutions, has partnered with Quiet Notion, a boutique agency specializing in digital retail. As part of the collaboration, Quiet Notion will leverage the Mercent Retail platform to help retailer customers expand their reach online,” according to a company press release.
Visage Sees Extensive Channel Growth, Focuses On Thought Leadership
As smartphones and tablets become more commonplace for multitasking, on-the-go employees, enterprises across sizes and verticals are gravitating toward Bring Your Own Device (BYOD) programs. In fact, Gartner predicts that by 2017, half of employers will require employees to supply their own devices for work purposes, with 38% of organizations expected to stop providing devices […]
Searchmetrics Launches Partner Program
Searchmetrics, a search and social analytics software developer, has made new updates to its partner program to provide organizations with more detailed marketing support, training resources and networking opportunities. The Searchmetrics Partner Network divides members into three categories: service, premium and elite partners. Through the new program, partners will receive greater marketing support with co-branded […]
ShopVisible Launches New Partner Program
ShopVisible, a software-as-a-service e-Commerce platform provider, has launched a new partner program. The Partner Connect Program was developed to provide organizations with expanded business opportunities, as well as the chance to earn incentives on client revenue. Agencies and system integrators participating in the program will be trained to become solutions experts with experience integrating enterprise […]
Plantronics Adds New Elements To Channel Partner Program
Plantronics, a wireless headset manufacturer, recently made new enhancements to its global channel partner program. The Connect Partner program now includes deal registration to mitigate channel conflict, as well as education modules. In addition, Platronics is offering channel partners new rewards incentives to help improve sales results. These new facets add to a variety of […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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