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Why Your Partner Marketing Is Broken And What To Do About It
By Jared Shusterman, CEO and Managing Partner, SproutLoud In late April at the Channel Focus Conference in Phoenix, I was reminded of an article I wrote a year ago about inefficient channel marketing programs…at risk of sounding like a broken record, I have to talk about this again, and in more depth. It’s worth repeating […]
Merchant Warehouse Exec: Education And Engagement Help Drive Channel-Wide Revenue
When Russell Harty first joined Merchant Warehouse as SVP of Key Accounts and Partner Channel in July 2013, he indicated that the payment processing company would be focusing on finding the right partners for its channel. Four months later, and Merchant Warehouse is seeing rapid channel growth, largely due to its focus on thought leadership […]
SproutLoud Offers Localization Tools To Empower Channel Marketers
The Problem: With local searches constituting 24% of all Google queries, and 45% of all Yelp searches happening on a mobile app, the interdependence of brands and local businesses is more evident than ever before. Businesses rely on brands for marketing resources and assets promoting the products and services that bring customers through the door. […]
Refining Localized Marketing To Boost Channel Revenue
A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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