Enterprises today are facing more unstructured data than they’re equipped to handle. Unlike structured data, which is typically collected, managed and viewed in a database with predefined columns and rows, unstructured data is data that “does not have an organized format,” noted Russell Ford, President and Chief Operating Officer of Qumulus Solutions, a managed service […]
By Brian Anderson, Associate Editor The content marketing and social media worlds are converging, helping savvy marketers maximize overall brand reach and ROI. In a recent webinar, titled: How To Impress Your Boss, Get Ahead, And Tighten Your Bottom (Line) In 2014, executives from MarketingProfs discussed key tactics and communication channels that will help marketers […]
In an effort to drive channel engagement and loyalty, DataGravity, a start-up created to help “turn data into information,” has created a new program that will offer partners insider access into the company’s solution. DataGravity is in the process of recruiting a select group of channel partners for the early-access program based on their expertise […]
The Problem: Consumers produce, on average, 4.5 billion Facebook “likes,” 400 million tweets and 5 billion Google searches a day. This equates to a staggering amount of potentially powerful data on a brand or company. However, this variety and velocity of data is overall very difficult to rack, analyze and leverage to improve business results. […]
BloomReach, a Big Data marketing applications provider, has created a new partner program that will offer complementary BloomReach applications that can be implemented without interfering with the partner’s current setup. The partner program is split into two separate groups. BloomReach Ready is a certification given to partners that are fully integrated with BloomReach mobile, organic […]
Harte-Hanks, a company that specializes in direct and targeted marketing, has announced a strategic partnership with GX Software, a web content management and online marketing software provider, to provide end-users with more relevant content and easier communication tactics across all channels. By integrating GX Software’s BlueConic online engagement solution with Harte-Hanks data solutions, the companies […]
The Pedowitz Group will use partner solutions from GoodData and Birst to unify data and deliver actionable insights for its new Marketing Analytics practice. This service will help marketers bridge the gap between business intelligence and revenue growth, according to company representatives. Birst combines data from varied sources to help companies answer pressing business questions […]
The fact that today’s consumers — both B2B and B2C — are more educated and empowered than ever before is not a new concept. In fact, the growing adoption and influence of technology has been a key part of marketing and sales conversations for years. However, with geolocation technology, mobile devices and social networks becoming […]
More than 5,000 Dell customers and partners gathered at the second annual Dell World, which was held at the Austin Convention Center, to get insight scoop on the company’s go-forward plans for 2013 and beyond. Specifically, the Cloud and social media have come into focus for Dell’s forward-looking plans. The company also is setting its […]