By Dan Hawtof, Blackhawk Engagement Solutions The perception: You’re too busy. Managing campaigns, payouts, channel partners and sales leave you with zero time to affect change within your current program, much less implement a new one. The reality: If you don’t communicate a great channel program, none of that matters. The best program, product or incentive […]
OneView Commerce, a digital commerce solution provider for retailers, has been selected by hybris, an SAP company, as its Independent Software Vendor (ISV) Solution Partner of the Year. The news was released at hybris’ annual global partner summit in Munich, Germany. With the award, hybris recognizes the integration of the hybris platform into the OneView […]
By Andy Grant, Bowan Arrow The way in which channel marketers communicate and influence end-users has changed dramatically over the past seven years. Partner marketers understand the importance of a brand and its online reputation. They have adapted their marketing strategies to incorporate modern marketing tactics, ensuring the right messages are reaching the right audiences […]
Over the past year, Globalscape, a secure information exchange company, has focused on bolstering its channel business. Despite having a loyal and diverse global customer base, the leadership team decided in early 2014 to expand sales initiatives and specifically, invest in developing a North American channel. Now at the tail end of the year, Globalscape […]
Every month, there are 10.3 billion Google searches, and 78% of all U.S. Internet users research products and services during their time online. Sales professionals may be asking themselves: Why should that matter to me? Because more buyers are beginning their journeys online and, in turn, are consulting sales later in the game! This infographic, […]
By Jon Whitlock, Director, Channel Marketing, Kaspersky Lab North America It’s true that many VARs often face limited capabilities and bandwidth when it comes to marketing their companies. In fact, recent numbers show that fewer than 10% of B2B resellers have dedicated marketing employees. That’s a high percentage of partners that aren’t fully equipped with […]
By Patricia Hume, Trapit Editor’s note: Following is part one of a three-part series focusing on the importance of content discovery and curation for the channel. Part two will be published in the August 21 newsletter. In the last blog post, we examined the importance of content to build mindshare through engagement, trust and thought leadership. […]
By Glenn Taylor, Associate Editor Editor’s Note: This article appeared previously on sister publication Demand Gen Report. B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever […]
By Jared Shusterman, CEO and Managing Partner, SproutLoud In late April at the Channel Focus Conference in Phoenix, I was reminded of an article I wrote a year ago about inefficient channel marketing programs…at risk of sounding like a broken record, I have to talk about this again, and in more depth. It’s worth repeating […]
Local Spectrum, the location-based marketing unit of global media agency network Starcom MediaVest Group, has established a partnership with Balihoo to extend location marketing automation solutions to its customers. The partnership combines Local Spectrum’s knowledge of local digital and directory marketing with Balihoo’s technology to allow national brands to extend location and relevant campaigns through […]