Tag Archives
HP To Leverage Microsoft To Streamline Channel Sales, Replacing Salesforce
Microsoft has entered a six-year agreement with HP to deploy its Dynamics CRM solution — as well as Azure, Office 365 and other Cloud solutions — to HP’s 6,500 salespeople and 20,000 support personnel. The companies have not disclosed the value of the deal.
Maximizing Social Selling Success In The Channel
While many B2B companies are beginning to implement social selling, vendors are just starting to educate and empower their partners to engage with end-users across Facebook, Twitter, LinkedIn and other key networks. With buyers going through up to 60% of their researching and consideration journey before even interacting with sales teams, it is imperative that vendors […]
Vartopia Adds New Features To Deal Registration Network
Vartopia, a provider of solutions designed for the information technology channel, recently released the latest 4.0 platform that powers the company’s Deal Registration Network. More than 100 technology resellers use the Network to increase profitability by maximizing their deal registration participation within top IT vendor’s programs. As of December 2013, the Vartopia Network has processed over 175,000 deal […]
LiveHive Helps Boost Partner Enablement, Channel-Wide Communication
The Problem: Channel sales leaders and their partners rely on consistent communication to ensure sales and marketing success. However, the more a company grows, the harder it is to manually keep track of channel partners and provide them with relevant content. This leads to missing sales information and dissatisfied partners, resulting in poor sales results […]
BMC Launch Control-M For Hadoop, MyIT To Increase Mobile Use
BMC Software, a provider of IT automation and integration solutions, has announced the availability of BMC Control-M for Hadoop, a new Big Data management solution that aims to significantly reduce the batch-processing time of extremely large data sets. The solution will lead to improved data handling and analysis, helping businesses save time and money in […]
DEVONtechnologies Boosts Affiliate Sales 162% With Avangate
DEVONtechnologies, a manufacturer of end-user and server applications for Mac and iOS platforms, has increased sales from its global affiliate program revenue by more than 150% since partnering with Avangate, a provider of customer commerce solutions for software and cloud services companies. The expansion of the DEVONtechnologies’ affiliate sales led to an increase in software orders by […]
NetExam Empowers Channel Partners With Comprehensive Training Tools
The Problem: The Internet has provided channel partners a new ability to advocate and sell manufacturer products, but it has also created an environment where consumers are bombarded with a constant barrage of advertising messages. To stay relevant and stand out from competitors, channel partners must be on top of evolving customer needs and at […]
Experience Matters In Success, Profitability
By Larry Walsh, Editor-in-Chief, Channelnomics Editor’s note: In light of a special editorial partnership, CMR is publishing a recent article from Channelnomics, written by Larry Walsh. It doesn’t matter if you’re talking to a $1 billion integrator or a Main Street VAR, the goal of every business in the channel is growth and profitability. While not every solution provider […]
For Manufacturers, Channel Sales Stem From Aligned Social Media Strategies
By Tom Jacobs, President, Jacobs Agency Manufacturers have long nurtured channel relationships with added-value tools and programs. But until recently, communicating or sharing those tools to their partners sometimes was a clunky, hard-to-measure effort. Today, social media makes it easier than ever for manufacturers to streamline communication to their channel partners. And the “sharing” nature […]
Kaspersky Lab Releases New Deal Registration Program
Channel conflict remains a top challenge for vendors today, with partner sales teams competing for new opportunities and loyal customers. To ensure more efficient deal control and decrease opportunities for partner-to-partner deal conflict, Kaspersky Lab, a provider and developer of secure content and threat management solutions, recently announced enhancements to its reseller deal registration program. […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
