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Twitter Expands Certified Products Program
Social network Twitter is expanding its channel universe by adding nine new organizations to the Certified Products Program. The program was developed with the goal of helping businesses connect with tools and solutions that will enable them use Twitter more effectively, as well as guide developers to more business opportunities. The new additions were included […]
Why Data Integration Is The Secret To Business Success
By Lance Speck, VP and General Manager, Integration Products, Pervasive Software What is your data integration strategy? If you’re at a loss for words, don’t worry. Many organizations don’t even realize how data integration can help them. If you do have an integration strategy, you need to consider how data trends are evolving and how […]
Salesforce.com Releases Salesforce Communities To Better Connect Customers And Channel Partners
In the age of social media, it is more important than ever for organizations to communicate with their partners and customers consistently regarding new product updates, partner programs and incentives, among other announcements. To help organizations make this transition to becoming a “social enterprise” more seamless, Salesforce.com, the enterprise cloud computing company, has unveiled Salesforce […]
Think Twice Before Emailing To Your CRM Database
By Rich Harrison, CEO, SMTP.com SMTP.com is regularly approached by well-intentioned marketing directors with a “great idea”: Why not capitalize on the countless email addresses sitting in our CRM application via an email marketing campaign? It doesn’t matter if they are large Fortune 1000 companies or small businesses; to them, this is great idea. From […]
Ingram Micro Adds Force.com And Amazon To Cloud Marketplace
Ingram Micro announced the release of 56 new products and services as part of its portfolio of cloud and cloud-enabling offerings, during the company’s third annual Cloud Summit for its North America Services Division, which took place June 4-6 in Scottsdale, Ariz. Among the new releases are Force.com — salesforce.com’s enterprise cloud platform for mobile […]
Cisco Study Reveals The Current State Of IT Cloud Migration
The growing prominence of cloud computing and cloud-based solutions is coming more to the forefront, especially within the IT sector. Although industry benchmarks have pointed to this transition to the cloud and managed services, new research from Cisco indicates that IT decision-makers are facing an array of challenges during their transition to cloud-based applications.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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