Tag Archives
Vartopia Adds New Features To Deal Registration Network
Vartopia, a provider of solutions designed for the information technology channel, recently released the latest 4.0 platform that powers the company’s Deal Registration Network. More than 100 technology resellers use the Network to increase profitability by maximizing their deal registration participation within top IT vendor’s programs. As of December 2013, the Vartopia Network has processed over 175,000 deal […]
Symantec Sees 516% Increase In Deal Registration Size With Elastic Digital
Companies such as Symantec rely extensively on their partners to not only generate brand awareness, but also acquire a base of loyal and highly engaged customers. To build a strong customer base, however, partners must have the marketing savvy to drive engagement, conduct meaningful conversations and drive conversions. But according to internal research conducted by […]
Channel Conflict Report Shows Vendor-Partner Relationships Are Improving
Channel conflict has been spotlighted as an ongoing challenge for all channel players. However, new research from market research company The 2112 Group indicates that change on the horizon. The Second Annual Channel Conflict Report is part of the 2112 Quarterly Channel Review series. The study was created to shed light on the sources of […]
ChannelEyes Sees Growth As Vendors Recognize New Mobile Opportunities
Mobile usage is on the upswing, with 56% of American adults now using smartphones, versus 46% in 2012, according to the Pew Internet & American Life Project. Additional research from Pew also indicates that tablet adoption has accelerated tremendously: 34% of American adults own tablet computers, versus only 18% using the devices a year ago. […]
CompTIA Reports Channel Conflict Is On The Rise
New research from CompTIA, a non-profit IT trade association, has confirmed that conflict between vendors and their channel partners is on the rise. Six in 10 IT channel companies have reported an increase in conflict over the past two years. Eight in 10 said that conflicts have been detrimental to their business, and 21% of […]
Plantronics Adds New Elements To Channel Partner Program
Plantronics, a wireless headset manufacturer, recently made new enhancements to its global channel partner program. The Connect Partner program now includes deal registration to mitigate channel conflict, as well as education modules. In addition, Platronics is offering channel partners new rewards incentives to help improve sales results. These new facets add to a variety of […]
Kaspersky Lab Execs Share Why Content Is Key For Channel Success
In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies. During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program […]
Channel Marketing Is Broken
By Jared Shusterman, Managing Partner and CEO, SproutLoud Channel marketing is broken. There. Someone had to say it. Yes, it’s an over-generalization. And certainly anyone reading this post can name companies doing channel marketing well — possibly even a few doing it very well. Largely speaking, however, there are many channel marketing managers struggling to […]
Kaspersky Lab Releases New Deal Registration Program
Channel conflict remains a top challenge for vendors today, with partner sales teams competing for new opportunities and loyal customers. To ensure more efficient deal control and decrease opportunities for partner-to-partner deal conflict, Kaspersky Lab, a provider and developer of secure content and threat management solutions, recently announced enhancements to its reseller deal registration program. […]
New Study Spotlights The State Of Channel Conflict
Vendors strive to offer channel partners an influx of funding, marketing tools and educational resources to ensure channel loyalty and optimal sales results. However a new study conducted by The 2112 Group reveals that conflict among vendors and their partners is thriving more than ever. In fact, findings from the “2112 Channel Conflict 2012 Report” […]
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