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How Do You Define A Lead?

The constant conflict between sales and marketing can be solved by both teams establishing a solid set of characteristics or qualifications that make a lead. However, how does an organization go about setting these guidelines? This infographic from The ALEA Group helps B2B companies understand what makes the ideal lead.

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Content Becoming A Matchmaker For Channel Marketers To Support Partner Programs

Content is quickly becoming a critical part of the equation for all B2B marketers, especially in the channel, where partners are looking for tools to drive leads and engagement at a local level. With 90% of organizations utilizing content in some shape or form, according to the Content Marketing Institute, white papers, E-books, videos, webinars […]

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