Tag Archives
Marketing Advocate Acquisition, Customer Base Growth Drive Year-End Results For Zift Solutions
Zift Solutions recently announced financial results for the 2014 fiscal year, citing the strategic acquisition of Marketing Advocate and year-over-year customer base growth of 120% as key milestones. During 2014, Zift Solutions saw its employee base grow by 50% due to a combination of new hires and employees transitioning from the Marketing Advocate acquisition. The […]
Zift Solutions Acquires Marketing Advocate
Zift Solutions, a provider of channel marketing automation solutions, has acquired Marketing Advocate, one of the key players in the Through-Partner Marketing Automation and channel marketing space. With both teams bringing more than two decades of channel marketing expertise, the acquisition is positioned to help Zift Solutions reaffirm its commitment to facilitating collaborative sales and […]
Are You Optimizing Social Media For Your Channel?
The social media space is constantly changing. Although sites such as LinkedIn, Facebook and Twitter have been recognized as valuable outlets for businesses to connect with partners and prospects, many marketers, especially in the channel, are struggling to share the right content, at the right time, with the right people. In an effort to outline […]
Marketing Advocate Extends Partnership With NetProspex To Ramp Up Channel Sales Results
Marketing Advocate, a Through-Partner Marketing Automation (TPMA) software provider, announced an extended partnership with NetProspex to use Workbench, a cloud-based data management platform that assesses database health for B2B channel marketing campaigns. The partnership is designed to enable marketing teams to make smarter decisions by analyzing, enhancing and growing their prospect databases. It also looks […]
Marketing Advocate Introduces Through-Partner Marketing Automation
The Problem: Approximately 25% of B2B companies in the Fortune 500 currently use marketing automation systems, according to ClickZ, and in turn, are seeing improved campaign and sales results. However, other companies that operate in more complex ecosystems, such as channels, are struggling to take advantage of these tools. The Solution: Marketing Advocate is striving […]
Marketing Advocate Named “Cool Vendor” By Gartner
Marketing Advocate, a through-partner marketing automation solution provider, has been recognized by Gartner Inc. as a “cool vendor.” Regarding the placement in the Gartner report, titled: Cool Vendors in Technology Go to Market 2013, Gary Morris, CEO and Founder of Marketing Advocate said: “We’re glad to be recognized by Gartner. Channel partners want to focus […]
How To Get Real Value Out Of Video
Time-starved, multitasking B2B marketers are seeking more interactive and compelling content to drive brand awareness, encourage conversations and, as a result, generate more leads and sales. Buyers’ attention spans are continuing to shrink and their schedules are becoming more hectic. As a result, marketers need to implement strategies that provide quick-hitting information that resonates with […]
Channel Trenches: If You Build It, Will They Come? The Trials Of Building An Indirect Sales Channel
By Tony Serino, Founder, Serino Channel Services An ISV focused on product development solutions (Computer Aided Engineering (CAE)/Lifecycle Management) needed to drive top-line sales with and through its channel of technical resellers and IT service companies to meet its dramatically increased sales budget. The organization had a small window of opportunity to motivate, mobilize and […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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