Social networks such as Twitter and LinkedIn have become key hubs for B2B buyers to consume content and seek out relevant information. Vendors and their partners, as a result, are striving to leverage these channels to connect with them — and each other. According to the Demand Gen Report 2015 B2B Buyer’s Survey Report, executives […]
The process of offering marketing development funds, or MDF, has been a tried and true tactic for vendors that rely on resellers and partners to extend brand awareness and sales on a global scale. However, several industry sources have acknowledged that with the changing marketing landscape, there has been a decline in overall adoption of […]
The Problem: The continued proliferation of end-user data across digital and physical channels has led to a new level of complexity for channel marketers. Online marketing strategies, such as search engine marketing and optimization, social media, and digital content present opportunities for organizations to optimize lead and demand gen efforts. However, poor reporting and visibility […]