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Go Mobile & Responsive Or Go Home! [Infographic]

Mobile optimization is no longer a nice to have. Google’s latest algorithm update, in fact, now puts businesses at risk if they are not mobile-friendly. Content and overall web sites will be placed lower on search engine results if they do not comply. How did we get to this point? This infographic, courtesy of Marketo and […]

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B2B Content Preferences Survey: Buyers Want Short, Visual, Mobile-Optimized Content

By Glenn Taylor, Associate Editor Editor’s Note: This article appeared previously on sister publication Demand Gen Report. B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever […]

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