s9800121

Tag Archives

SAP Executive Reveals Shift To Customer-Centric Marketing

Growth and innovation were key themes and objectives for the more than 1,000 sales and marketing executives attending this year’s SiriusDecisions Summit, which took place May 22 -24, 2012 in Scottsdale Ariz. A theme that was even more prominent, however, was the continued integration of B2B and B2C marketing strategies. During his keynote speech on […]

Read More

Distributors Playing A More Prominent Role In Channel Demand Creation

As suppliers vie to increase partnerships across markets and geographic locations, distributors are becoming more vital to the success of channel demand initiatives. At the 2012 SiriusDecisions Summit, Maria Chien, Research Analyst for Channel Management Strategies at SiriusDecisions, spotlighted how suppliers can use distributors to drive communication and brand penetration among partners, prospects and even […]

Read More

Kaspersky Prepares Partners For Accelerated Growth In Endpoint Security With Expanded Sales And Marketing Programs

The rise of Bring Your Own Device (BYOD) business models, and the growing threat of cyber crime have led to an increased need for endpoint security, and in turn more opportunities for the channel. Since these trends are impacting both SMBs and large enterprises alike, Kaspersky Lab is planning a forceful channel expansion on an […]

Read More

Toshiba’s Acquisition Of IBM’s Retail Store Solutions Business Could Shakeup POS Partner Picture

Through a special arrangement, below is an article published by Retail TouchPoints, discussing the recent news of Toshiba TEC’s acquisition of IBM’s POS business. Toshiba TEC Corporation, a leader in POS systems and technology for retailers, has announced its planned acquisition of IBM’s Retail Store Solutions (RSS) business. The news was released on April 17, […]

Read More

New Channelinsight, Xactly Partnership Addresses The Compensation Challenge

In an effort to maximize time management and productivity among channel sales reps, Channelinsight, a cloud-based, sales management platform specifically for the channel has teamed with on-demand sales compensation and performance management solution Xactly. The Compensation Management Solution is designed to provide vendors with the resources to restore direct sales rep confidence and increase overall […]

Read More

New Cross Channel Campaign In-A-Box Aims To Address New Challenges Of Partner Programs

The “campaign in-a-box” concept has been a tried and true method for channel marketers to distribute templates for data sheets, ads and mailers to and through their partners and resellers. However, the emergence of social media, mobile, virtual events and other new platforms has added new complexity to the concept. Updating the campaign in a […]

Read More

ChannelViews: Partner Value Propositions

By Erich Flynn, CEO, TreeHouse Interactive Every partner program is different, with each market having different things channel partners value. Channel managers have the job of finding out what partners value and what they don’t. What doesn’t change is unless you have a value proposition, partners will not seek you out or remain partners for […]

Read More

Dell Rolls Out Demo Program For Partners

Adding to its PartnerDirect 2.0 initiative, Dell has launched a demo center to provide anytime, anywhere access to a suite of hosted demos. The hardware vendor’s current partner program separates into three tiers —Premier Partners, Preferred Partners and Registered Partners. Launched on May 9, 2011, the program was developed so Dell could efficiently reward partners […]

Read More