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ChannelChat: Patrick van Boom, TIE Kinetix
As the saying goes: Content is king. This adage, which first burst into the business world nearly 20 years ago, is becoming more prevalent due to buyers’ increased usage of digital tools and technologies to research potential purchases. But how can companies keep pace with buyer preferences, and deliver fresh, relevant content throughout the year? […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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