Tag Archives
Purechannelapps CEO Dissects The Partner Engagement Dilemma
New communication touch points and tactics are emerging on a daily basis, but one hard fact remains: It is becoming increasingly challenging for vendors to stand out and effectively engage with partners. Although capturing partner attention and engendering long-term loyalty is a consistent dilemma, why hasn’t more movement been made? More importantly, what best practices […]
socialondemand Helps Make Social Amplification Hassle Free
The Problem: When operating in a channel-orientated business, it is important that vendors involve their partners and resellers in marketing activities. They are an incredibly valuable resource for reaching a wider audience and increasing brand awareness, but having control over branding and information being shared is paramount. Sadly, with 80% of resellers* stating that time […]
Purechannelapps Partners With ALPHA Marketing
ALPHA Marketing and purechannelapps have entered a strategic partnership in which the companies will establish a joint marketing solution offering for clients in the technology, telecom, retail, financial services and life sciences sectors. With the new partnership, ALPHA and purechannelapps will combine their expertise in the channel marketing and social media arenas. Using the purechannelapps […]
Purechannelapps Helps Vendors And Partners Amplify Social Presence
The Problem: Some smaller brands find it hard to get their social media content seen by a wider buyer community. There are often two big issues: Their own social media accounts have limited followers, and/or their followers are mostly made up of partners, distributors or resellers, and influencers, rather than end-users. This is further compounded […]
Adobe Improves Partner Engagement And Communication With Purechannelapps
By Brian Anderson, Associate Editor Communicating with channel partners, whether it is via email or social media, becomes more daunting as channel networks grow larger. In a recent webinar, executives from Adobe and purechannelapps discussed common challenges that many vendors and manufacturers need to be overcome in order to establish strong social media relationships across […]
Purechannelapps Expands Operations To The U.S.
More channel organizations are weighing the benefits of social sharing and engagement for demand lead generation. Following the launch of purechannelapps in June 2011, and a successful partnership with Acronis, a disaster recovery and data protection solution provider, the company has opened U.S. offices in Austin, Texas. The expansion of purechannelapps will help the organization […]
socialondemand Boosts Content Life, Vendor Awareness
The Problem: SiriusDecisions, among other research analysts, have determined that due to the powers of Internet search, BtoB buyers are moving through up to 70% of the buying cycle before interacting with sales teams. Social media particularly can present a promise of increased lead generation, content life and partnerships due to instant information and communication. […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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